Tip:
Highlight text to annotate it
X
How to Name a Business. Although a great name won't save a failing business, it will help
a good business communicate effectively to its customers. You will need Creativity Help
from friends and family Dictionary Books Magazines Lawyer and ad agency (optional). Step 1. Identify
the qualities of your business that you want to communicate to your customers. Think about
how you want your business to make your customers feel. Step 2. Brainstorm words for your name
with help from your friends and family. Browse through dictionaries, books, and magazines
for inspiration. Hire an ad agency to create new names and to help you navigate trademark
law if creativity isn't your strong suit. Step 3. Stick to real words. They are more
relatable and easy to understand. But don't choose narrow words that confine your business,
either. Step 4. Add flair to your business name to make it memorable. Chose humorous
or suggestive words. Alter the spelling of a word to make it more memorable. Step 5.
Be different from the rest. Don't select a name that is too similar to a competitor's
name. Step 6. Pick a name for your business that sounds good. Use words with qualities
like alliteration or hard consonants. Step 7. Protect your business name with a trademark.
Consult a lawyer to find which trademark classification fits the needs of your business. Did you know
According to a 2006 survey of entrepreneurs, 42 percent said they started their first business
during childhood.