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(This is Brasília)
(This is the story of Alexandre)
It all started with a friend's mom...
who used to work with
chocolate and candies.
I liked it and so I started learning with her.
At that time, I played professional soccer.
When I decided to quit soccer, the last club I played was
Vitória, from Bahia.
And, back then, during my free time, I used to go out
and sell all those candies on the buses. And business was doing well, actually.
So I came back to Brasilia, quit soccer, and dedicated entirely to chocolate.
I started off visiting door to door, selling to small businesses,
small sales people,
and continued through enhancing the process, untill we reached
a more exclusive line of work.
I started personal marketing, with friends, as I wasn't
familiar with the Internet.
Talking to friends I had, the colleagues on the club I used to play.
Then I decided to create my own website, and that's when
business really started to grow.
Today, my website is essential for business growth,
advertise new products.
If we didn't have Internet support, I honestly think we
would be just another business in the market.
90% of our clients, today, were brought by the Internet.
At first, all we wanted was to sell chocolate.
I could never have imagined those chocolate and candies
would one day become my way of living.