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This time on marketing to tourists it's how you can have an
awesome Tours and Travels website and some of the things that have changed that
may be holding you back
let's get started
later in this video I plan to tell you how
you can rank once again on Google's front page
for an important keyword that could help your business
but first I'm gonna tell you about how things have changed over the last couple
of years
you see not that long ago if you practice something called
sound SEO, the odds were you could do quite well in Google
you could build back-links and you could go ahead and do all the
on-page SEO you needed and more or less count on getting
onto Google's front page. Not anymore, as a matter of fact
recently I did a video called
the Hummingbird update and here's a short clip
let's do an experiment less find hotels
in Myrtle Beach. That's fairly straightforward and you'll notice
above the fold their are no organic rankings at all
So lets scroll down and find a hotel
in Myrtle Beach: Hotels.com, Expedia,
TripAdvisor, Priceline, and Travelocity...
Those are not hotels in Myrtle Beach those are hotel review sites
next comes orbit visit My Myrtle Beach which is the next three
is part of the Convention and Visitors Bureau and then Kayak
dot com so hotels in Myrtle Beach did not return
one hotel in Myrtle Beach. This goes on for several minutes and I picked
another city
and another example from a second industry... Let's go ahead and prove our
theory
restaurants in Jackson Hole, you already know where this is going to end up
TripAdvisor, Jackson Hole dining guide, Jackson Hole restaurants,
Jackson Hole restaurants... Now, don't think that I am preaching that
everything is all gloom and doom as a matter of fact just the opposite -
for the nimble marketer in the tourism industry
do you have a lot of opportunities right now
you see there's a couple of major trends going on. One of them is
mobile media and by I what I mean it's people using smartphones
key and tablets are really becoming the majority
during the recent Black Friday sale 2013
offer half the orders that came in all online to retailers like Amazon
came from mobile devices. That's a huge audience
you cannot afford to ignore them any longer. The other area they provide huge
opportunity for you
is video. As you probably know YouTube
is owned by Google and they love YouTube.
Google loves video and by making a number of small videos
you can rank well; as a matter of fact you're watching such a video
at this time. Social media mix is another factor that a terrific tourists
and travelers website needs to possess
as a matter of fact it's becoming even more important now
because Google is taking all of your social media pages
into account when deciding how to rank you. For example if you have two web
sites that are exactly the same except one website
has tied in their Facebook, Twitter and LinkedIn account to their G+
page
and they have let Google know where those different properties are
That website will rank slightly higher
Now, nobody knows for sure how much weight that has
but we do know that social media counts
in website ranking today. I hope this was helpful for you
and if you do find this helpful I have a little gift thank you for watching all
the way to the end
You see, Google has something called the ZMOT theory
and it's probably the most important theory
in online advertising today it'll make a lot of the things that I talk about
make more sense to you and you can have a free, you can sign up for it right
here
and downloaded just next minute or two it's a PDF
and it's my gift to you... guys thank you very much
and if you like this please subscribe to I'll see you next time
bye, bye