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[Guitar Music Playing]
This is Prime-Ark Freedom
The newest variety from the Division of Agriculture's Fruit Breeding Program.
Prime-Ark Freedom is special.
It's the 4th in our Prime Ark Brand Series from the Division
That exibits primocane fruiting.
Prime-Ark freedom is the first thornless primocane fruiting blackberry.
A blackberry is a perennial plant, meaning the root system lives year after year.
Blackberries produce biennial canes however.
The first year canes are known as primocanes.
Most everyone has seen floracane fruiting berries.
Where the primocane grows vegetatively the first year, flowers in the second year
And then dies after fruiting.
In the 1990s University of Arkansas Division of Agriculture scientists
Created the first primocane fruiting blackberry varieties
And this has a trait known as primocane fruiting
Where flowers are borne on first year canes.
Primocane fruiting allows production of berries both in the summer and fall
A unique trait discovered by the Division scientists some years ago.
Prime-Ark Freedom is exceptional in many ways:
Large berries, good flavor.
The floracane crop ripens 7 days prior to Natchez, exceptionally early.
The fall crop on the primocanes has the potential to produce large berries
well into the fall with the appropriate climatic conditions.
Prime-Ark Freedom, it's really a breakthrough.
The first of its kind ever developed in the world.
[Guitar Music Playing]