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>> Reporter: MILES OF BEAUTIFUL
WHITE SAND COVERS HAWAII'S EAST
SHORE ON OAHU BUT LOOK CLOSER,
SAYS KAHIB.
WHAT ARE WE WALKING?
>> IT'S A MIX OF FINE SAND AND
MICROPLASTIC.
>> Reporter: THIS IS PART OF THE
GARBAGE WE'RE STANDING ON?
>> YES.
>> Reporter: THE PACIFIC GARBAGE
PATCH, FLOATING TRASH, SWIRLING
IN THE OCEAN EVENTUALLY SLAMMING
INTO HAWAII.
PLASTIC BEING SWALLOWED BY FISH
WHO CONFUSE IT FOR FOOD, AND SEA
BIRDS.
LOOK AT WHAT'S INSIDE THIS DEAD
BIRD FOUND IN A REMOTE SECTION
OF HAWAII.
THIS IS WHERE YOUR PLASTIC TRASH
ENDS UP, SAYS SUSTAINABLE
COASTLINES HAWAII.
THEY HAVE BEEN CLEANING UP THE
BEACHES BUT REALIZE THIS WASN'T
MAKING ANY REAL DENT INTO THE
PROBLEM.
THEY NEEDED A NEW IDEA.
ATTACK THE SOURCE, THE CONSUMER.
ONCE SUSTAINABLE COASTLINES
HAWAII PICKS UP THE PLASTIC OFF
THE BEACH, IT'S COLLECTED HERE
AND PUT INTO THESE BOXES IN HIS
GARAGE AND FROM HERE, IT HEADS
TO CALIFORNIA.
THE MANUFACTURER METHOD RECYCLES
THE PLASTIC GARBAGE INTO THIS
SIMPLE SOAP BOTTLE.
RECYCLING ISN'T NEW. EDUCATING
THE CONSUMER THIS WAY IS.
>> THE IMPACT IS FAR GREATER IN
THE AWARENESS WE'RE RAISING IN
CONSUMERS' MINDS.
>> Reporter: IS THE PLAN
WORKING?
AT WHOLE FOODS, THE LITTLE BLUE
TAG GOT ASHLEY THORSON BUYING.
>> I WOULD DEFINITELY GO ON TO
BUYING THAT PRODUCT.
>> Reporter: A SIMPLE IDEA AND A