Tip:
Highlight text to annotate it
X
My name is Ewald Pichler.
I'm general manager of DMC Vienna,
which is one of the offices of DMC Group.
DMC is the abbreviation for design, media and Communication.
The company is mainly focused on corporate design
and design development.
And because the internet becomes more and more important
for all our different clients, it's the source we're living from, basically.
We were not the only one aiming at the DMC dot-EU.
There were roughly 30 or 40 companies that tried to get it,
and we were the lucky one to get it.
Dot-AT is just too local,
and would just represent one of our offices here in Austria.
So we need to have a top-level domain which represents the whole company,
and so the .eu domain is our top top-level domain.
Here, right at the top of this building we have our offices here in Vienna,
which are two floors and roughly 25 people.
And this is Naschmarkt in the middle of Vienna,
it's an excellent place to have its office.
We enjoy ourselves very much here, and it's a good place.
Real place, real people, a lot of tourists, a lot of creative people,
so it's nice here. We like it here.
This is typically Viennese,
it's not even .at, it would be dot-VE, I would call it.
For the whole DMC Group Vienna is just one out of four.
Because Vienna is headquarters of DMC Group,
but we have more staff sitting in Germany than we have here.
We have been doing television for 20 years now,
and we are dealing with the internet for more than 10.
And we had a lot of projects
where we brought these two media and two technologies together.
TV is getting interactive, it's not going to take that long anymore.
There will be surfing on television.
For me personally, dot-COM and all the other top-level domains
are quite old-fashioned,
and the last really desirable top-level domain which was added, was the dot-EU domain.
The brand, .eu, is definitely a very modern one.
And a very innovative one.
The proper German pronunciation is punkt-eu,
so you have every letter pronounced singularily.
But there are probably some people who say .eu,
or .eu.