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Today, we’re printing live in our booth at drupa work for Rotolito Lombarda and their customer.
The need for installing a digital press started about two and a half years ago
when we realized that we were having a lot of jobs in shorter runs
and then we could not print in an economical way with the traditional technologies.
So at that time we saw that HP had the technology to fulfill our needs.
So today we are at drupa. We'll be printing this job.
It’s a real job for a real customer.
It will be printed on the HP T410 for the Muller Martini SigmaLine and then bound on a Muller Martini machine.
All these real products will be delivered to our final customer in Italy.
It’s an idea that came from both our needs and HP needs.
So, we decided to make this relationship and to print a real customer job at the drupa show.
So, it’s basically an environmentally friendly impacter
because all the materials that will be printed won’t be wasted
but will be delivered to our final customer.
It’s also a good opportunity to show that the HP quality is acceptable to our final customer.
We have this Italian publisher which is very well established in the Italian market.
It’s launching a new title called “Easy”.
It’s going to be printed on a T410.
It allows us to print monochrome and color books in a very short runs.
You can set up the machine very quickly so you don’t waste time or waste paper.
This is how the finished product looks.
It is a 4 color manual
and it’s printed on uncoated paper.
240 pages.
Everything is completely made inline from the printing to the folding and to the bindery.
Everything’s inline and directly shipped to our customer.
That is thanks to the digital inkjet technology.
We really do trust HP considering their quality output.
We have experienced their inkjet technology for two years.
So, we know they can make a very good product and even the customer is aware of that
so there’s no problem in accepting this kind of job.