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97% of Local shoppers research online.
but only 4% of the entire retail economy is eCommerce.
which means that the web will tell you what happens when the customer is looking for you
but your stores and your call centers will tell you what they've purchased and beyond.
You now have lots of different touch points with the consumer.
An email is a touch point, a billboard, a print ad.
A point of sale in your store, even the shipping of your product is a touch point.
So how can you collect and filter, all of that information
and use it to change not only how you reach the customer
but also how your business processes can help
can help that sale, and future sales.
We look at select segments at each step in the customer journey,
we optimize at each and every step,
which improves the customer flow, and improves the performance across the different customer segments.
If we can understand customer flow, then we can manage it.
If we can manage it, then we can grow sales to seek out maximum profit volume
Understanding your sales, and understanding the media that drives your sales
and being able to allocate the cause and effect between the two
are key components to measuring your success going forward.
Finding a way to grow your sales volume up to a point of maximum profitability is what we do.
Looking at data points and understanding how the customer flows
we've been able to help over 250 multi-channel retailers.
The more tools, databases and dashboards your company has
the more complex your business becomes.
You're not solving problems, you're creating them.
It's not about building another dashboard
it's not about building a global dashboard,
It's about giving managers choice
giving them direction in a modern era where the Internet is affecting business like never before.