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Yeah, so I think the 30 second is still very, very effective because it’s enough time
to invoke emotion. You have that sight/sound emotion happening, and you can really speak
to a consumer, and if you can invoke emotion, they’re more likely to have affinity to
your brand or go purchases that product or evangelize it. The other piece I think is
just people aren’t used to the new ad types yet. So I think, you know, five years from
now if we come back and replay that and you know, we do another study with Comscore, I
think the efficacy will go up significantly on those as people get used to different ways
to interact with content and advertising. I think that’ll just be more mainstream.
But I think it’s-- it’s, you know, probably three to five years out before that really
starts to lift. It’s gonna take years for people. You’ve been watching TV for your
entire life, takes a little while to get used to these new ad types.