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Okay, Social Bookmarking.
Now, very much related to Social Media and we're gonna talk about how to do
Social Media Marketing later,
but this must be in your Success Ingredients becuase it's got to come before
you build
your Website. Now what I'm not talking about
is Social Media Buttons so people can join you
on your Social Media Channels, we will cover that later,
and when we get into Social Media Marketing. Now Social Media Bookmarking
works differently,
and in fact you you don't actually need to be active on Social Media,
to have your pages including Social Media Bookmarking.
So we're gonna have a look now at exactly how to
add Bookmarks and what the Bookmarks are, but let me just explain first
why you need them. Imagine now,
people every day, thousands, millions of people searching the Internet
and coming up with Web pages. Now when they find one that they like,
they want to share that they like that particular page.
So when they do share that they like that particular page,
they become the center of influence for that particular subject,
as they're sharing with all of their Social Media Contacts.
Now you might call them followers, fans etc,
but the point is that they're sharing content with the people that they know.
Now Social Bookmarking are the items that allow
your particular site visitors to share your content
for you. So you've got two options,
you can either spend all day every day promoting your own Website to everybody,
push, push, push, push out there to the world,
or you can allow your particular Tribe as we've already spoken about
in the previous section, to push that message out for you.
And they do it using Social Bookmarking.
So let's have a look now at what that means, how it looks on a page,
and how you get Social Bookmarking icons.
So you've probably already seen the Social Bookmarking icons. So if we
come across here look, we can see straight away, this is my Blog
and it's got the default Google+1,
Facebook, Twitter, Blogger
and to email somebody. so that's all fine they're built into the Website and you
may even have already used them.
If you haven't then you really should be sharing
other people's content that you believe is a value to the people that you know.
So all you gotta do really, is click on a button and it will share the content
through
the Social Media Platform that you happen to be on.
It doesn't matter whether I'm on Blogger, it matters whether you are, it doesn't
matter whether I'm on Twitter, it matters whether you are
in terms of you sharing the content, because you're going to share it to the
people
you're connected with, not the people I'm connected with.
Well that's fine, so how do you actually go ahead and get those buttons for your
Website?
Now I said that those buttons would go on every Website and they absolutely will.
So this is a Website, Addthis.com,
and you go along to Addthis.com, look you can see on the Homepage
that straight away I can choose different styles
for the icons that I'd like. So let's say we want the
longer version so we can see how many Facebook
likes or how many Tweets etc, and we want to get that
code. Look, they've got Blogger, WordPress, some more options,
but let's just get the code assuming that we want it for a Website.
Now because Addthis is way more than just providing the buttons for you,
it will also do all of the tracking which I'm not gonna cover in this
section, I'm gonna send you some links and of course you'll be able to dive
into it,
but because it does, it wants me to
connect and have an account
with one of my Social Connections or maybe an
email address and a password. so I'm gonna go ahead
and connect up with my Twitter.
Okay, so now it's immediately
combined the two, so I'm gonna put in my email address,
and now I'm gonna get all those hints and tips through their monthly
Newsletter too. Okay so I can now
continue.
Okay, because I'm inside now I can choose what platform I'm gonna be
sending out my
Addthis Button, so I might be putting it on a Website,
of course if I was on Blogger or WordPress or any other of these
choices here, but I would choose the relevant one.
So this is gonna go on my Website, and when I look down I can now change the
style again,
and of course I can add the Address Bar Sharing,
we'll see that that's in Beta and I'm gonna leave that for this time.
So, when I click on grab it, it's literally as simple as that. I've now
copied it. If I was to go into my Web page, and I'll just demonstrate this by using
Notepad,
I could literally paste that so,
and that's the code. Let me just make that easier to read by choosing Word Wrap.
So it's basically grabbed a piece of code.
Now if you're not developing your own Website then this will be something you
need to give to your Web Developer.
But you can see how easy it's gonna be for somebody to
add a piece of code, this stuff here,
so let's go ahead and close that. We don't need to save it,
and put it on to your Website. Now your Web Developer will know where to put
that,
but the point is once its on your Website it puts
these Star Buttons on, so obviously yours are gonna look like this one,
you could have chosen a different style here or a different style,
and that changes the code by the way,
so you need to do that and then re-grab the code,
but the net result is that it goes ahead puts
these buttons on your Website when your Web Developer copies the code
in there. Now, so what's the process?
As I now click on Google, in fact
let's do a share to Twitter.
So Blogger is now going to give a piece of code
and its putting this piece of code for me, and I can
publish this to my Twitter account.
So as I click on Tweet,
so right now at 15:37 on the 28th
of the 11th 2011,
that has gone on to my wall and if you were to go back
through my Tweets, @EltonBoocock,
you would see that that went live as we speaking.
And of course I could put that on to my Facebook, onto my Google+
account etc. Now this
is phenomenally important why?
Well quite simply this. There's two key reasons it is so important.
First of all, as people come to your Website and start sharing your content for
you,
then that's really gonna start to spread the word to the people who know
your people. So the people who know you,
share it to people you know them. Okay,
but also, and I've said this before that the
Link Strategy, that is so important at the minute and we'll cover that in
Search Engine Optimization later in the Program,
the Link Strategy, all about getting Links to your Website,
will be replaced with Like Strategy.
So what do I mean by that? I mean that the more people who like your content,
the higher you will go up in the Natural
Search Engine Listings.
So imagine that for a second, you need this stuff
not necessarily just for Social Media, although of course
that is its key purpose, but it will also influence the natural listings in the
Search Engines.
So if you want to be Number One on Google, then you really need to get this
stuff sorted.
So, we've been looking at Social Bookmarking and you've seen just how
easy it was to create that Social Bookmarking.
If you are stuck for a Web Developer to do that for you,
then obviously contact my team at Urban Media,
but your own Web Developer should be able to do that
very easily.