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My name is Shane Selby. I'm the owner of Front End Audio. Front End Audio is a web-based,
pro-audio dealer based in Columbia, South Carolina. What I love about this business
is the people. I'm dealing with artist and musicians every single day. I think this is
one of the greatest industries in the world to be in.
Well our customers range quite widely from the hobbiest who just wants a simple set up
at home to the actual working professionals. I think they come here because we are a bunch
of audio engineers and musicians as well and we're on that same level.
Google Shopping is the premiere search engine site. If I want to put my products in front
of my customers, I have to list on Google Shopping. The Google Shopping interface couldn't
be any easier. I was up and running within one hour and I was having conversions on my
very first day.
Mainly since we've started employing this, our business has skyrocketed. We've seen
more shoppers come in through that channel then any others right now and it's been
very successful.
The results that I've seen from Google shopping have been staggering. My click rate is up
over 300%. My cost per conversion is down 88%. I've had a net increase of 16% in sales,
directly related to Google Shopping. Product listing ads have set the baseline for future
advertising campaigns for Front End Audio. As a small business owner and advertiser on
Google Shopping, I would tell anybody looking for visibility that Google Shopping is the
way to go.