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Well, my favourite keyword surely would be the one more pertinent to my job and that’s “removal”.
Yes, I have a family, I’ve got a wife and two baby girls.
Fundamentally it’s a job that we manage from home.
we have an office here in Dublin, which is also the main branch.
Internet surely has revealed a new world to me
since after all it has completely changed the way I work.
Alberto and I met when I was still working in the family business and first contacts started to arrive.
I transported a “vespa” to Alberto who was already living in Paris.
Since then I returned a few times and Alberto obviously asked me why I was coming to France so often,
and I explained to him the system I had invented
and he told me, “Why don’t we make this thing grow together”.
And right there our collaboration started.
Yes, it used to be a family run business.
Thanks to “AdWords” we managed to expand it to a European enterprise.
It’s a job I can manage anywhere. Anywhere there’s a connection, I can manage it from there!
I started using “AdWords” in 2003 and first results arrived immediately!
The User needing a removal company obviously would search for the keyword “removals”, “removal”,
I mean all relevant words and “AdWords” would appear, and this creates some sort of funnel,
which then brings us hundreds of thousands of quote requests.
“AdWords” campaigns are being monitored,
then monthly some analysis are being made in order to monitor the keywords.
This work of monitoring keywords
is carried out by a specialised team that follow us directly.
The Google Team helps me since it’s them who create the campaigns.
They help me with the keywords, they run the analysis.
The “AdWords” product has changed my life!
Firstly it has allowed me to expand in my country, and then also in other countries.
We have launched new products, new markets. I mean, it has changed my life!
I would recommend “AdWords” to anyone who wants to open up new markets
and that wish to expand their business.
Web marketplace is so, so vast that surely there’s still a lot to be explored!