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When you are producing lawyer marketing videos there are 3 elements you should consider.
1: Client Engagement Failure to engage your target audience can
be a serious flaw in your video. Consider strategies and techniques that really speak
to your clients. For example, if you are a personal injury attorney create videos on
the steps your clients should take if involved in a car accident.
2: Showcase Your Specific Services When people are looking for lawyers they generally
have some specific needs in mind. In your video, you absolutely must stress the types
of services you provide. If you are a team of divorce lawyers, incorporate those keywords
into your videos. If you work in the field of real estate law, then reach out to people
in need of those services. As with all of your marketing campaigns, your videos also
need to speak to a certain niche. Caution, do not try to include too many categories
in one video. Break them up into different videos.
Don't Limit The Extent of Your Videos Rather then focusing just on Youtube Consider
other avenues. For instance online platforms such as Facebook, and LinkedIn provide a direct
link to your target audience. There is also a video player called wistia which is a great
tool to measure analytics . Thank you for watching this video.
If you have any questions on Video Engagement, Showcasing your services and extending your
audience with videos feel free to send us an email or give us a call for a free consolation.