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Big help for little adventurers is a communications strategy
that was basically envisaged in relation to
a burgeoning issue where booster vaccinations
for four year-olds were not being given on time.
So our data showed us that at least half of the population
of eligible children were receiving their vaccinations after the due date.
The main part of the strategy was the storybook,
that came delivered to their door.
so this enabled the parents to read the information in the storybook,
it had a very creative rhyme, it told a health message, and could be done in the
security and familiarity of their own home.
The biggest impact we've seen is an increase in about 30 percent of
children that are now immunised on time, before they're recognised as being overdue.
I guess the most significant benefit is that this is a
campaign that was designed to have longevity,
so this book is something that's designed to be appealing to children and something that will have
essentially a shelf life. This is something that the children will keep on a shelf in their
room with the rest of the books, so it'll act as a constant reminder
for families in terms of immunisation.