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we have a conversation that we with james ratings with the l_a_ times and
he's written about their america's demise clearing the air on talk radio
jim one of the entire
uh... now we appreciate your time alright so
and that would do this to the following
uh... you tell me what your thesis is on why even do it under and then i'll tell
you the rio
majority you might be good for america
now what
evening with wrong
so i think we're our opm
well i think that all in the bar
talking to a lot of folks
who are all in progressive radio including but people are i think
you have people who were spoken pet on baby political
but right that they didn't think they had to get the issue
bagh entertainment or engagement
the right
so i think you've got
a fair amount of ordered net maybe even a fairer of illumination but she didn't
get much
and um...
you know and i think that what happened in
white people expect here it i think a lot of them
uh... work biscuit
vacations are filter
captain
taken over or taken over here through the decades ago by folks like
prepared by truck trend
at the other protocol about public of expertise
on although stronger speckled bird and
covered up
default that it had a lot of pipe well
i get that the part of my people gonna tell me what really happened yeah
alright so far greatest was but most of our applied to is evident
anything at all to do the town because hot doubt that i love every show not
even close i'm kind of a chart that way i i like any of our ships l eight cyl
does having a great and i listen it
it's not my shows so obviously i do it differently right so i'm not saying it
was two other people in the world but of approves of the planning and their
ratings for the states that they were on
jelly speaking perfectly fine
one now for example thom hartmann beat the rush limbaugh on several markets
and
if you agree evanescent do one of these you mention is really right that they
have the top stations at top and stations the central
lockdown by conservative talk
and what they do what they want to finish any new format because these
radio stations
have you know so many different station the companies as on a different stations
within one market this our look at my want to try
we you know
rattana who uh... hip-hop country
or i want to try liberal plot want to put it on my weakest station along with
the lowest ratings
lois signal
if they can even get hurt in most of the market and then i'm going to give it you
know x_ number of years to prove itself and if it doesn't really really well
i'll move it up
for the fourth workstation
but etcetera etcetera
so for the sessions there on
the ratings are fantastic
so i think it's totally wrong
to say that it had a really anything to do with itself
thoughts go
da
well i think it's a little bit i think it may be a lot of what you think but i
think the paramedics contact out with the comfort men
a lot but what i do buck *** i think coupled mister rogers i think of
uh... p
the high school teacher i had to experience well-meaning but professional
over and over again
at much motorboat thirty for baat cat orbit tactic bio
artifact part of that club
acted admitted going twice but your print but i think one thing he does very
well clarity
uh... i think i think that they really do though to scott other character
producers to develop
had at i think
kate you know he can t
you've got a pretty good job about impeaching in audience up at five p_m_
think the talented part of it acrobatic name so
i think that people get bo up that about that but i think it's been intractable
of probable problem
cocktail russian never called away and
no one ever to come up all the progressive by that at the champ please
really big at both thank bank
they have but i think
i think there will be opportunity apeksha with that but i think you're
absolutely right but you've got bar whether it's clear channel or but the
other big cooperate they've got
the business blocked up and the tried and true to bail
yahoo part but i feel like that work
badly go away from it
they want more thing if you look at how wide they are away
the smaller people stationed here that have
all conservative url mostly all conservative rockers were trading tar
are down there about a little bit better than the progressive
station k talk
here in town
not but that's a course largely related to what you that if you don't have a
very strong signal bobby people are going to be able to get your even if
they want fellow
worry
expat wouldn't discount
the pallet people a bit i think you gotta have the other thing i think it's
richard at people like yourself who really ought to be on the radio
rather than someone breaks like that occur franken
prep funding of the radio but
he's really good happened three pounds listed so it's a great example distances
i know while we were there
that they had talked about i'd leave they had crippled their ratings when
there was a liberal talk
so they were you know
doing other and other radio format it wasn't working the role of authority
triple the rate so that gives you a context of how well it worked
given the situation so
it and the other thing is
that nobody's talented j_p_ i think they're all deaf lido i don't mean to
progressives i mean everybody on radio you know they say a russia's great but
he gets terrible rates
these two files six hundred stations that's why he at the numbers that he has
if you look at 'em
uh... market the market their word yes of course where he was dominant
but now
you know he's like thirty th of the market twenty four from the market
so allot of this is hyped and mythology
and then the rush clones above-board people the world have everlasting
mansion
yeah well i think that quong very very bad like i don't want to make it clear
it right here
i think that might have been attacked at least what what what but i don't want to
show because i think he put the lot of but garbage out into our experts feared
that
part to help you think isn't helping the cause of democracy here is a really help
in anything it x
and abduct part of what we're talking about here marketability yet but i think
that are
uh...
do you know hope route simplistic
stereotypical ave attract an audience but again i think it mother media outlet
that don't let the their ugly help the truth
but about people like to hear what they like to hear i'd like to hear what they
agree with
uh... and yet he said that the jim nussle i think they're progressive
thought of course can work because
progressive all life also like to hear what they like to hear so attitude and
then they have the old thing about liberals can't be advocating which is
the funniest thing up ever heard permit any conservative
it's reported
although they claim old hollywood his liberal but liberals can't be
entertaining
yet catherine is that
jacket opened up that pain or which he did a lot of market throughout the
country condition very entertaining
kya deduction perry body sheet definitely up lapd
and joshi can talk to you chapter and verse about being on some of the bigger
they've got station it that way
and pulling
abt really good numbers what she with their bout tapping scott
jog around about sheik that they break pretty program octopi smaller stations
and philip part to retract the big about trucks packet cattle
people kipah a little radcliffe about both are both five ed people either hate
or apollo
limbaugh but they they conduct collided twitter name comes up but
when i click extended period of change that topic defiantly all both sides of
the
liberal-conservative divide people trying to take these numbers
uh... rating numbers and play look at how money people are are reading this
flaw that we got two people are really helping pennwell word you know we're
talking bout dominate
or of course the people at box like you're constantly people well box
at the highest ratings therefore consider it the conservative nation
well but they know people don't like to hear taking the lead for example is
with fox yep we've got about three million viewers the night for their what
amounts to their nightly news with brett there
lucky put together the three networks they've got well over twenty million
though the folks at fox further supporters like throw that three million
number at you
uh... they don't like it if you throw back at them well what about the twenty
million phillips and her watch t_v_ yet that bc
at a_b_c_
stops but i doubt i'll try to argue banana does your hundreds are right
about that unequal dividing people nombre thud both directions arches
used in the book the mainland bike and if i can get on the newspaper hobby
horse for thirty more second
everyday i get an email from someone on the right
that the real the l_a_ times struggling financially blah blah blah
computer hackers over and political
rhetoric that truck spot
they don't want the bacteria three who are struggling to because the business
model and fall out of black we probably
arguably have more people reading up today that ever pick up a weapon at one
of the biggest where body of the daily news outlet beckon really a newspaper
lamp only company short time
at the better prepared with their predisposition because
somebody ought not
on cable t_v_ probably doctoral riley told them
ought to be liable for we're going out of business but but his numbers are
thrown around by people who frankly don't know anything
about
applied business perjure benefit
advanced example by the by ect accurate more spoke for folks
who were on the white pradeep
have been
june lows
be locked into the prime
and uh... you know i could get perry in norway and because if you hear the famed
information
and the famed propaganda over and over again but but that probably combat that
i could see was that brings me these anyway i want to go we're trying to
james riddy from the l_a_ times obviously knew about the demise of the
american different
reasons behind it and i think your point it i've shared so much by made a couple
days ago when bill o'reilly said are so many people listen to five system
the country must be center-right that's more on iq uh... hideous three million
tonight which is great your television shows specially i cable but that's one
percent of the country it doesn't indicate
anything and then on the radio or i do know personally because i was in the
business and so i have to some degree
the ratings are a lot that total nonsense there almost made up spokane
so at the numbers mean actually i think but
what what i want to go with that is that
the conservatives have this and
herb
i won't go out of business head plant is not a business plan
they had this different idea about how to run
these media empires they think it's perfectly okay to lose money murdoch has
never made the dime on the new york post he was about fifty million dollars a
year on it am for with fox news yet affiliate long-term strategy and that's
yet capitalization to be able to pull it off and now he does make money
but for the first five years he lost ninety million dollars a year
am erica never came close to losing anywhere that kind of
uh... and then you get into the washington times has lost over a billion
dollars
weekly standard is never made money and cetera et cetera
so there is some chance
the conventional wisdom out there that all air america
and liberals din ka straighten up on the use of business is actually exactly
wrong
the way that they get their political message out the conservatives do is they
don't shoot as a business they treated as an investment political ideas
yeah i i guess thank yet out
great they have pm in some cases when you look at fox
few notebook
like a lot of the group the after third out
uh... and you have to invest in your business i've made another thing we
haven't talked about that that arch for some of your listeners would probably
subscribe to it
the very nature of the definition of the terms liberal-conservative
that might be part of the explanation i mean if your conservative by nature
do you think you do you think things should say the things you want them to
pay the same
op
and maybe if you are more susceptible to a one note message cop
you know i think there'd been studies done about the different disposition
critical article states the folks from
during parts of the political spectrum
liberal by nature and i can hear it that way i can hear it that way
aren't willing to change regarding about this about our last president
uh... you know his unwillingness baby to sometimes and all closed
a particular point of view what the facts on the ground changed
and i didn't think they'd relax you know perhaps for strength
baatein servitude cards
the welcome your audience maybe they want to hear it from p_b_s_ over the
head over and over again
you know what about life that the you read about there are not that i'm not
going to come out and formally endorse that but i think it they've been
interesting point to think about
it is just it
i'm what i am to serve as the conventional wisdom adobe's
conservative media guys have figured out how to negative business and our somehow
better it businesses
poor and other nonsense
periodicals says so in certain and a lot of failure
well but in a way that were in a revolutionary period you know what what
happened to the internet with which is disrupting all of the
club
technologies all of the efforts of business quite radically
and anyone who felt they've got it all figured out and sort of monthly
observed what they were on top you know
couple years ago we have both talking about one party nation
for the republican about the drill senate rachael bar belittle who dared to
go by the democrats we had some folks talking about how
the nation's inevitably headed towards
i'll be more progressive or liberal email i can't think of
a little humility armed on trying to judge expect from where they're headed u
in order and on both
of these programs where that comes up
whether it's on talk radio or cable t_v_ you could hear a lot of blather
you know from extreme it for both sides and the fact is this buffered quite
fluid
and we don't know exactly where it's going specially with blood the
disruption in which i do think the one thing i do think both agree on both
sides of that disruption for caused by the internet is unprecedented
an you know where the revolution in revolution you don't always know what
the outcome going to be on the other end yeah i mean look that's why we sense and
over too
but internet
is you know if you're worried about the revolution
well then you should be part of it pep rally button run over by and you know we
had great resign air america but now we have ordered in eighty million views on
utube so
gotta get out of it
they'll
it's been a great conversation graduated from l_a_ times really appreciate you
coming up talk about
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