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Fun
Fulfilling
Exciting
Stressful
Hard work
Enjoyable
My name is Matthew Upson, director of Aztec Events. We organise events throughout the
whole country. You know we are predominantly we are an outdoor event organiser, so we could
organise any outdoor event.
Our first ever event was an antique collection fair, in Upminster, it was on a much smaller
scale than shows now. From that event, from that success of that event has really launched
our antique collection fairs in to some of the biggest in the country.
Not only that your risking everything because if it rains you can lose everything its one
of them few profession where some things are just completely out of your control.
Its very dishearten because of all the work we put in to over the 8 months we know the
attendance wont be what it would have been if it was good weather, so we've all got our
fingers crossed here in the office that the weekend favourable for us. If the weathers
great we know it's going to be a fantastic event.
Its great to look around and you see the visits coming in, heading over to the champagne bar,
buying there products from the exhibitors, it does give you a real buzz... seeing all
the visitors coming to the show and its all the comments as well on the way out, its great
to hear how much they have enjoyed the show and we know next year could be even busier
and even better.
Aztec events has used Solopress probably now for around ten years. We use Solopress purely
because of the print quality and the turnaround, and we very rarely have any problem at all
with the print quality, that's one thing we know we definitely get from Solopress which
perhaps some other printer cant offer that quality.
We started off ordering flyers, five thousand DL Flyers, to promote our events but now we
use them for all our brochures, all our flyer, postcards so probably over a million units
per year.
Aztec Event's customers tend to be exhibitors and the public, the exhibitors range from,
Garden Centres to garden furniture companies, to country clothing, to small-scale antique
and collectable dealers. We target people with garden; you know there's no point of
us spending money on and arranging door drops to anyone that hasn't got a garden for example.
Our audience tends to be forty-five plus, we go for an older design if you like, on
the leaflets which works very well. I always deal with the same people at Solopress, so
there is that familiarity there which is great. I know if I phone Solopress I can speak to
the person I like dealing with. As long as that does not change, you know if I phone
up Solopress, and all of a sudden start speaking different people that don't know us as a customer,
then of course that will set alarm bells ringing but as yet we haven't encountered that so
hopefully the service will continue to be fantastic as we get larger as a company.