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In relation with the values shared and how we can improve the collaboration in the Atlantic Area,
effectively, we are regions, cities sharing problems, challenges, businesses profiles,
cities typologies... From the San Sebastian point of view, we consider that we need to
visualize better what's the Atlantic Area. As well as it's very neat what the Mediterranean
Area is and it's very tangible what type of cities and what values they share this
reality is not so evident in those cities of the Atlantic surroundings.
From San Sebastian we consider it is very interesting to increase the opportunities
of knowledge, collaboration, both between the agents and the professionals, the companies...
to generate a display zone for the Atlantic Area talent, and at the same time collaboration projects:
promote business missions, shared digital aerials... In some way, experiment
with small projects that will allow us to create an active work culture, that will allow
us to face bigger challenges.
In relation to the 2014-2020 European programmes about specialized clusters,
from the Creative and Cultural Industry (CCI) we consider that this is a unique opportunity
for Europe to break the barriers between the different sectors of Economic activity.
Up to now, the CCI has been or was held back in watertight compartments
that prevented it to give all its potential to more traditional industries. If effectively
we want Europe to be a continent that goes for Innovation, and where the added value
is going to be the differentiation point... Creativity and Innovation, provided
by Culture, are key elements that we need to incorporate in all the Economic Activity
aspects: Industry, Commerce, Tourism...
In some way, we encourage the European Commission to open the doors to those clearly creative projects with that cross-sector vision, for
them to become a real opportunity for the companies from these industries.