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Hi. My name is Aimy Kersey. I want to talk to you today about some general screen tips.
What to do when you find yourself in front of the camera. At one stage in our lives,
many of us will need to be on screen or in front of the camera, either to present, to
answer questions connected to an event, or to represent our point of view. Maybe you're
interested in a career on screen. I'm going to give you some basic pointers to avoid some
common mistakes. You may remember some amazingly bad press interview. Miss Wold's statements
or appalling celebrity blunders. They could all have been avoided with a little bit of
screen coaching. There are generally six areas that you need to be aware of. Preparing to
be mentally and physically confident, speech, appearance, body language, energy or pace
and question handling. I'll break each of these down to help you get through anything
from a press interview about a neighbor's cat, to an in-depth interview on how you fought
off an armed attacker in a parking lot. Even if you're doing your first screen test as
a walk on, a lot of these points will be of use. You know when you see a presenter or
an interviewee whether what they're doing or saying is genuine and meaningful. And I'll
show you how to do this. Andy Warhol said, "in the future, everyone will be world famous
for fifteen minutes". Warhol's comment and the insight it expresses grew out of his own
interest in fame and celebrity. His view of the media was that they could enable any person
to become famous. Warhol's own shifting entourage of otherwise undistinguished hangers on in
the sixties and seventies, who he dubbed his superstars, exemplified his idea of short
term, disposable celebrity. The truth is that fifteen minutes is a lot closer to all of
us. We just have to make the best of it when it happens.