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Twitter is an extremely powerful tool but I stand before you as a person who just a
couple of years ago thought twitter was probably the silliest things I had seen the idea that
you're going to share something in 140 characters and actually engage in a dialogue I thought
was an unrealistic expectation luckily I had the foresight to want to understand what all
the interest was about and I appreciate the things that are happening in our world of
networked intelligence so I signed up for twitter and I've been thankful ever since
twitter is one of my number one sources of news and information it is a tool for me to
passively stay in touch with the people that I care about and the influencers, investors
and other business owners that I need to know to be successful in my own business goals
when you think about twitter and how to utilize it as a tool its important to keep in mind
that it goes well beyond sales and marketing 99% of people that talk about twitter see
it through the lens of sales and marketing how can I promote my product how can I promote
my company sure those are no brainers but the more successful people become with twitter
it happens because they are having active dialogues with other people and they are thinking
about ways to use the tool beyond sales and marketing you build your personal brand you
build your reputation you become a thought leader and its a great way to share with people
your insights about your business about your industry about the sorts of causes that you
care about because people invest in people and when you're dealing with money in business
your credibility is more important than ever today twitter also allows you to search for
the people that you need to know to be successful in your business for example we're talking
about money in business when you do an advanced search on twitter there are thousands of profiles
that have the key term "investor" or "VC" or "venture capital" or "angel investor" theres
no shortage of people who are publicly broadcasting to the world that they are investors and that
they like to look at companies to invest in and so its up to you to go look for these
people and to engage in a meaningful dialogue and to use twitter as a that tool to achieve
your objective of getting the money into your business that you need to grow for additional
resources check out investyr.com and don't forget INVEST YOUR REPUTATION