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Hey, guys, Tim Schmoyer here. I want to show you guys a way
how you can potentially like double and triple the amount of
traffic you're getting to some of your videos just with a simple
little trick. Basically all it is is this. I actually work full
time for a company here in the Cincinnati area called Epipheo.
We're like a story telling animation studio. One of the things I
did when I was first hired a little full time a little less than
a year ago is go back through all their YouTube videos and
re-optimize the metadata, the description texts, the thumbnail,
the title, the tags, kind of just like everything surrounding it
on the videos that were kind of seemed like stagnant; they
weren't really performing really kind of getting much traffic
anymore. And so about a year ago I want to show you guys, you're
not aware, you can look at public stats, you know, on YouTube,
and this right here is exactly what happened. You know, so right
about there is when I optimized it. You can see how it jumped up
right around that same time. And so the amount of views we have
over here are far greater than they would have been if I hadn't
had the optimization right here. This like little line right
there where it continued to go just kind of the way that it is
obviously. So we have probably maybe a good two to three times
the number of views we otherwise would have had. I'll link to the
video below you go check it out. Woah. So the main story here,
the main point is that optimize your videos that aren't really
performing well. Go back, change some of that data. Now, the
question that I've got to figure out now is do I just leave this
one alone, or do I go back and try to optimize it even more to
try to increase that even more than it already was back there in
the beginning? And I think what I'm going to do is go back
through the analytics and look at, see how are people finding
this video? What keywords are they searching for? What related
videos is it showing up next to? And see if there's any clue or
hints there that okay, maybe if I optimize it, you know, this way
or that way this would help it get discovered more easily for the
things that people are looking for when they find it. Because
there's always a chance, as you know, that when you change
something it can do even more poorly than it did before, but for
a video that seems to be not really doing what it should be
anyway and you want to try to give it a boost and there's really
nothing lost, I say go back through all your old videos and try
changing some of that, the title, tags, description tags,
thumbnail and all the other metadata that surround that video.
Add a sub caption file to it so YouTube knows exactly the content
that's in that video. That often helps a lot of times, too. So
hope that helps. Make sure you guys subscribe to VideoCreatorsTV
here for all the other YouTube online video, news, tips, ideas,
thoughts and things that I have as I work and play with all my
videos. So if you guys have any other suggestions or comments
about this, please leave them below, and I'll catch up with you
guys sometime later. Thanks, bye.