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When you enter they greet you with a warm welcome
I prefer to come here because they really listen to what I like
they serve delicious coffee!
I find they listen to you attentively
They are really very friendly and you feel at home
the massage chair and head massage are also very pleasant
Very often I look around and I realise that their level of haircutting is incredible high
10-08-2002 Jitty's Hair and Make-up had its opening
Amsterdam had a new cosy and exciting salon
10 years later it is good to look back
We will go to the very beginning
Jitty Vasquez Dela Cruz was born 23-09-1956 in Manila Philippines
He grew up in a poor area it was already difficult to survive
Soon his artistic talents were shown but also his abilty to build something for himself
Jitty started as a student in a salon but after one week he was already cutting children's hair
His carreer took off
soon he started his own salon he had trainings in London and Paris
Jitty was inducted as President of a Philippine Hairdresser Association
and he won the award Hairdresser of the Year in Manila
Jitty was a successful and famous Hairdresser in the Philippines
But it was love which brought him to Amsterdam He had to start all over again!
The rumours flowed quickly: ""The famous Jitty now lives in Amsterdam!""
Quickly Jitty was building a new clientele and in 2002 Ronald and Jitty decided to start a salon
Jitty wanted to start his own salon again like he had in the Philippines
We have been talking about that for some time maybe we can start again
It shocked me! It was an old fashioned hair salon...
But Jitty saw through this and said: here we can build a nice salon
We stripped the salon completely
And then piece by piece we build it with our own hands
What drives me as an entrepreneur is to create a place where people feel comfortable
It is wonderful to see your staff developing
It is great to notice your staff is enjoying their work I'll do anything to achieve that
If my staff is happy they have all the energy to help their clients in the best way
If we can create a salon where everyone walks in with a smile and leaves with a smile
You might say we create hapiness in life, because here is always a happy mood
I continue to come to Jitty's mainly because of the personal attention you get here; they know me!
And they serve delicious coffee! It's like a pleasant café where they also cut your hair
You feel at home here and that goes for many people
In the first place I come here because they give me a good haircut
Because Jitty is a wonderful artist in coloring
the natural colors that he create, making me feel good and as I really am
I find that with him
Jitty's Hair and Make-up distinguishes itself from other salons by their warm attention and service
and professionalism
I have a nice team, we create a nice atmosphere
The strenght of Jitty's Hair and Make-up is creativity and giving the clients more than they asked for
I really enjoy working here
Always fun with our regular clients and also with the new ones
We learn a lot here. We have nice customers and a great team
It is very friendly here, relaxed
When I come here, I come home with my friends
When I come here to have my hair done notice that the level of hairdressing is astonishing!
My impression is this salon moves along with new trends
Also I hear a lot about new techniques that they have learned
and they often change the interior of the shop
Today we are in the main building of L'Oréal. We will see the exam of Aldrin David
He followed the training L'Oréal Expert. This is the highest training they offer
We started the day with practise. It was exciting, but it was also fun
We had lunch and then did the theory exam
Aldrin is a very confident person. I also noticed that the others looked up to him during this course
partly right, because he has a strong personality know what he wants
But despite his high level, he has also learned a lot here
and in the end you could see that he really put an effort into it;
His scores were the highest of all participants!
I am very happy that I have passed this exam!!!
Aldrin passed the exam with the highest scores within the group!
Jitty's Hair and Make-up is proud of this Master Stylist Aldrin David
I think I can learn a lot here. A chance to develop myself
This is a company where I learn a lot
An example for many salons I would say!
Opening a salon is easy, but keeping it up to date and running smoothly, takes more
I think Jitty's is an example how this can be done and should be done
Often we see Jitty's staff here in the academy
There is always an education strategy for the staff, they can specialize in many areas
And we offer Jitty's business trainings
how can we offer the best for the client and to end up with great visual results
Good evening, today it's World Aids Day
And also here Jitty's is an example for many salons
L'Oréal and Unesco decided te cooporate because there are still prejudices and misconceptions about Aids
We do this worldwide but we need salons to help us Jitty's helps us in a special way
It is a heavy topic, but they organised a party for this day with a DJ, beautiful people, cocktails
that way they create a better understanding and acceptance of the disease aids
and on top of that they have contributed 20% of that day's revenue to world aids organisation
Why are you doing it this way with a DJ?
Pretty much has already been said about this disease
People might get tired of hearing the same message over and over again
Nothing is wrong with the current communications, but we believe it is good to add a different angle
We choose to give a party in a salon. We like to emphasize the positive side ""ENJOY LIFE""
We take pictures, videos and share these on facebook
Therefore we can share our message with many people
We were present because of Jitty's contribution for World Aids
For more information, visit jitty.nl or facebook/JittysHairandMakeup
As a retail manager for this street I am proud of this shop.
They are unique in their own kind
They do more than haircutting, not only for their shop but also for this street.
Thery are an asset for the whole street!
Since December 2011 Ronald also became secretary
of the association for entrepreneurs in the Bilderdijkstraat
Together with other retailers they are trying to establish the Bilderdijkstraat in a new level
Ronald has started with a facebook project and another big project was the re-opening of the street
Together with Ronald I organized a fashion show
I was a bit late asking him for help. Despite that, Ronald did a great job!
He produced a fantastic show with a very limited time. Many retailers helped
The responses about this show were full of praise. So Jitty's can also produce something like this!
They are good in producing. What I ask them, they deliver 100% and more!
Currently we are writing a future plan for Jitty's Hair and Make-up
For the next five years, with a small outlook for the upcomming 10 years
Our main goal is to develop technically and to become even more creative
Our partner L'Oréal will be part of this plan and if needed we will send staff abroad for trainings
We are looking to open a second salon in the near future. That would be really exciting.
However, our basic idea is: happiness can start with a small thing
I like to make this possible for many people
If Jitty, myself and especially our team will be able to create a place
where employees and costumers are happy to enter this salon
and leave this place with a smile on their face
then the Jitty's culture is alive and kicking. This is our target!
With this work Jitty entered the finals of the L'Oréal Color Trophy
One of the most important competitions in Holland
The finale was held in the Royal Theatre Carré where Jitty has won the Grazia Public Award
Jitty himself is an appealing person, because you see the effort he puts in his salon
And if he does a show he becomes a true performer
It looks amazing. He is an artist winning the first prize
The way he walks, how he looks, it all becomes one
His model and Jitty are evenly contributing in winning
The winner is: Jitty Vasquez Dela Cruz van Jitty's Hair and Make-up
I wish Jitty's a good health, happiness and many more years
I wish Jitty's Hair and Make-up tremendous success and love
Jitty's Hair and Make-up is unique. By the personal and creative way in which they deal with customers
It would be a shame if this is the case at only one location in Amsterdam
that we all may create a lot more beautiful hairstyles!
that more local residents discover the great and extra talents of this shop
my advice, open more salons so more people can enjoy your special treatment!