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VOICE-OVER: The Netherlands is an attractive location
for foreign companies.
An example of this is the opening of a new factory
by Fujifilm Manufacturing Europe in Tilburg.
His Royal Highness the Prince of Orange
opened the factory on Thursday, 8th December 2011.
He was accompanied by Minister Verhagen,
the Minister of Economic Affairs, Agriculture and Innovation.
During their visit, they were informed
that Fujifilm in Tilburg is striving to become
a 100% CO2-neutral company.
MINISTER VERHAGEN: This factory started 28 years ago
with rolls of film.
Practically no one uses those film rolls any more,
because cameras have become digital.
You'd expect a company like that to collapse,
but no, they got into investing and innovation and created new products.
And with new techniques and products such as photo paper,
they've become a top international business here again.
VOICE-OVER: Sustainability and sustainable management
are extremely important for a healthy future for Fujifilm.
PETER STRUIK: Because this factory uses quite a lot of energy,
we've tried to make it as green as possible,
with the wind turbines that we have here
and with what's known as a Co-generative Thermal Oxidizer.
This means a reduction of 12,000 tonnes of CO2 per year.
On the other hand, we recycle the gasses that we use,
or the emissions from solutions, by burning them
to create steam and electricity.
VOICE-OVER: Existing products are made more sustainably
and new products are being developed for sustainable markets.
Furthermore, since September of this year,
the factory is partially run on wind energy
provided by five wind turbines located on the plant.