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that help identify the perception of the district.
For example when the town of Bertha needed to upgrade its storm sewer system and
was going to
do a major construction project downtown,
the Main Street program stepped forward and sought grants
to identify and improved aesthetic aspects of what happened above ground
and created anew streetscape
that really helped turn around the perception of the downtown that included
design benches and art installations and really made the downtown a more
attractive place to come as a customer of our business
a lot of main street are looking at functional issues as well
for example the town of rifle recently install the pedestrian refuge island in
the center of a busy street allowing people to cross
the street from one part of the main street commercial district
to another
are badha
recently upgraded lighting between
central restaurant district in under utilised parking lot
and the city of picture is working on building
a parking lot that can function as a plaza
as well as a place to chill movies in the southwest of these are just some of
the samples
of ways that
design is really about how the district functions
as a place that has an economic place
and design often works with the private sector as well
whether its helping a business owner improved their window displays of
floor layout
recruiter signed that your specific building with pain
for helping to uh... preserve the integrity of buildings
repurposed historic buildings or even bringing the development the district
the promotions point is about developing the market for the customer
often promotions works with
identifying the market niches that are relevant
for your customer base in your district and i thank you for local customer base
likely regional my food
for some folks passing through
and it hopes identify upper hand that's authentic
and attractive
promotions committee may work out a marketing plan
promotions includes campaigns in the way of advertising
restaurant in the retail events
cross promotions amounts businesses on the main street
main coup by local campaign small business out of saturdays
or holiday promotions and it also has the largest special events to draw
people to discover quickly that's in october first
or whatnot a great example of an event here in colorado is lake city uncorked
adele
mining music festival that occurs in september in lexington
well it's a a fun event it includes music and includes winds it's also very
strategic defense because lake city being an isolated mountain community
wanted to extend their children season and said they developed this event that
happens each year in september
and has drawn between a hundred fifty and two hundred thousand dollars of
business each year to their local businesses as well as being major
fundraising event for their main street organization
and so that's just one way that
promotions ties into the development of the district if i could economic
restructuring plan is really about business an entrepreneurial development
contact number restructuring often focuses on retention and expansion of
existing businesses
means three organizations and staff work with local businesses
to find out what their needs are and together correctly offer assistance that
we're too tight a man with programs through chambers of commerce from
smoking
business development centers
or through various loan funds for business development for example
economic restructuring also focuses on attracting entrepreneurs to district
promoting spaces that are available for new business within the district helping
business owners to stage in market
their buildings
to preserve the historic integrity as they do that
some districts develop business incubators com with or without walls
on some offer revolving loan programs themselves
says really
a broadway that is really a abroad number of ways that
mainstream organizations can tailor economic restructuring
their local needs
and it also means being a liaison to the city
uh... insuring that there's a clear process for businesses to get permitted
perhaps working with the city on
a brochure on opening a business in your community
making sure that there is
a prospect packet for businesses that might be interested
working with city staff took five things like existing building codes so
owners of historic buildings have been easier time reusing their buildings and
maintain the historic integrity of the building cisco kid stuff
so how does it mean to get started on main street
and they said mean streak
is an incremental approach and it's
heavily reliant and local volunteers local stakeholders and local support
main street programs generally start small
and they often demonstrate success whether it's through downtown cleanup
or uh...
fixing up an occupying building that's been
kind of a dragon the downtown for some time
perhaps adding sign it certainly often go to communities that have been talking
for years
that wouldn't it be great if we just had signed its getting people off the state
highly going downtown
it hasn't happened because
that movement hasn't collapsed so some of these small early victories help
the community of come together
and can help communities twenty st
does the main street approach work
one thing main street does this tracking investment statistics and that's
important at the national and state level that is also important for the
local community that you can measure your success
so that you can be accountable
and so that local programs can demonstrate what they achieved into
their local governments and the stakeholders and supporters
nationally from nineteen eighty two two thousand levin
main street district's across that the nation's saw fifty three billion
dollars an investment leveraging ratio eighteen private dollars for every one
public dollars busted so that's pretty impressive
uh... main street districts to gather added in that one hundred four thousand
businesses
and over four hundred forty eight thousand jobs
sa two hundred twenty nine thousand buildings projects so but again uh...
speech too
impact at the main street movement is having on our historic commercial
districts
and finally we track volunteer hours
cure to colorado for example between two thousand and two thousand eight
our main street programs benefited from a ll forty one thousand allison
volunteer office
with an estimated hunt valley over nine hundred thousand dollars so that's the
way communities are coming together maintenance fee
to cover state and local governments participate in main street
well the main street program
is a program of the national trust for historic preservation
it's not a hierarchical program
most states have their own coordinated program
twelve hundred local governments participating across the united states
goals are sub locally organizations are both locally
by state coordinating program really serves to provide guidance and support
to those local efforts
often local government is a member or supporter of the main street program
that maybe through offering services during special events such as
uh... traffic direction group closure or
police protection
hanging of banners and so forth
are often ways uh... city government can contribute
often city governments also provide operating funds and we advise an ideal
mixes for a program to be about one third
we found acceptance of a person funded
it's also important for local governments to realize that they control
a lot of what goes on them
from how public parking is managed
to design and maintenance of sidewalks and streets lighting
two big decisions like whether the new city hall library of rec centers located
downtown office located elsewhere
cities also plays owning building inside foodstuff
so it's important to recognize that all of these decisions haven't
crackpots
how the downtown developed
gets more complicated at main street is a state highway
where organizations like your state niyati
will have i say on signs design
so it's important that mainstream student work together to towards a
common vision common goals
and finally mainstream should be accountable
cure colorado we often advise that our main street corners present for this
once and only exit counseling stakeholders to demonstrate that
derek helpful and they're being stewards of the resources they perceive
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