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TIP #1: Be Likeable
>>Mark Bowden: Here’s a really simple one: We like people who smile. So, I want to just give you a quick hint around
how you do smiling, yeah? -- which is something called the “Duchenne Smile,” which is
named after a French psychologist called Duchenne who realized that a real smile has wrinkles
in the eyes here. It’s not just the upturn of the mouth. If I just do an upturn of the
mouth there and say, [gives blank grin] “So, I was wondering if, uh, you might be able
to, you know, give me the upgrade there,” this isn’t going to look friendly. In fact,
in might look even predatorial. You’ve got to build that smile – usually over about
three seconds, it takes. And you’ve got to get the wrinkles happening there. You see,
that other person has the power to give you this. You want to give them a sense of it’s
a pleasure; it’s a good feeling to be with them. So, it’s just a simple one, but just
smile a little bit more. And not everybody is a good smiler. Improve your smile is what
I would say.