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James here making a quick ghetto video and I'm all black and sinister.
There's sneaky marketing going on. I want to show you this email that I got from Amazon.
It says: "Amazon customer, are you looking for something in our Digital Video Recorders
department?" And it sent me these fantastic Zoom H4n kit. Now I happen to have a Zoom
H4n and I was telling a friend of mine about it. And the other day, he sent me a Skype
message and he says, "Dude! Was this the one you have?" and I clicked on it and went to
Amazon and clicked on this exact product. Lo and behold, a few days later, I get this
email. Isn't that amazing timing? Now they know that I haven't bought it yet because
I didn't order it. And it's very very timely. If I was interested in it legitimately and
I didn't already have one, this could be a good reminder. Maybe I got distract or busy.
Now here's the thing, I know exactly what they're doing, they've tracked my behavior
and they're sending me this follow-up automatically. And how I know this is possible because I
do it as well and I'm using OfficeAutoPilot to do this with my own marketing. In fact,
if people go to my website like FastWebFormula.com and if they click on the continue button at
the end of the video, I know they've been there if they're already in my system (and
I'm obviously an Amazon system) and I'm able to follow them up only if they don't buy,
telling them exactly what's inside FastWebFormula. And I'm doing it also for my live event and
I know for a fact that It's converting sales. Someone will click on the check out, not purchase,
and then I'll follow up with exactly what I'm talking about at the event. And I invite
them to reply to my email and they do and then I start a discussion and then they order.
So it's literally worth thousands to me. This is exactly what I'll be teaching at FastWebFormula
4 live, so I hope you can come along and I'm looking forward to teaching you some of the
cool stuff like this, and many more tricks. See you there.