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Paul Lester sitting with Tina Williams
Las Vegas at Marketer's Mansion, December 2012
Tina is a well known internet marketer here
I want to ask Tina a couple questions about reputation management
What would you say the three most important
facts or
circumstances surrounding small businesses concerning reputation
management
Well Paul, we all know
people buy from people that they know like and trust
and we all deal whether your a local business owner
or like me, I'm an on-line and offline marketer
people complain
Only takes one complaint to spin and get viral
that squeaky wheel
usually gets oiled
so when a business owner has one bad
comment
review,anything like that
people tend to gravitate towards that it can really get into business
so that he not itself is up
so far reputation management making sure those bad reviews are
not reviewable
and they don't hurt you know like contrast
is really important
that is what i would say is the first one
when i say if you had to start all over nothing uh... how you handle your
reputation management
well as far as the meat getting involved with reputation management let me tell
you about the other issues and still is that you can understand how well it is
amazing
is so important to your business not only can help you getting rid of
negative reviews
if you can also help you build that community
because i'll tell you when somebody says something good
you wanna make sure that everybody knows about that
and having somebody help you get that out there to build that community
and building a little trust social proof
you can finding global you can find it on your social marketing sites so it's
essential
you know when you get out there and not only get one of the negativity but get
that positivity up
now the other thing numbered for each is search engine optimization people don't
know what that is
getting found on page one example so somebody
from the local area say twenty five miles area is here in las vegas
henderson i believe is where we are
they're looking for henderson pizza place
you want that good reputation coming up front and center on page one of the book
so the three things
getting rid of the negativity
bringing up the positivity engineer found on google
so there are three really important things
so as i will have to start my business all over today
i'd go for that low hanging fruit
many businesses won't protect
reputations translation yes
that reputation management still great
because what if you've never had anybody say anything that
protecting your brain is essential
because we work so hard and being the best henderson pizza place out there
we wanna make sure that we protect that brand cycle after that low hanging fruit
i'd make sure that every business in my area
people know who they are with the best out there
template part is making payment until it now from what i understand pop
you have a product that teaches reputation management
the offline person who wants to help those businesses don't why here we did
have a product here mobile marketing
mastery hope all marketing review masters and
right on the speech
they'll be able to grab that product so you don't worry about it you know he's
electronically that you are in the process of putting a product together
so to will tell them separately
that any other questions
had just one other watch you uh...
get your reputation clientele with
leverage gail off for me that's easy
i guess local business and i can help them feel good about themselves and make
sure that that their reputations are not only stellar
new people are seeing that social proof
but next
is i'd bring social wrap around the neck helped them build a face book pages
twitter accounts
find them on linkedin whatever fits your business there are so many things you
can offer them once you get your foot in the door by helping them feel good about
themselves with reputation management getting and found on google and anything
they did say that they had picnic graham
class of something thank you very much for your health liver no problem and
good luck with your product thank you