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Los Angeles City Council has voted to ban the use of electronic cigarettes in the city's
restaurants, bars, nightclubs and public spaces. The council voted unanimously to ban the battery-powered
devices, which are filled with nicotine liquid. If the bill is signed into law, Los Angeles
would follow New York and Chicago in imposing similar rules.
A consultation looking at the advertising of e-cigarettes in the UK began last week.
The use of e-cigarettes in the UK has increased rapidly. According to data research company
Mintel, the market is now worth £193m. Their use has been controversial, with some
politicians saying they are "re-normalising" smoking.
'Online clinic' Rather than inhaling the toxic substances
found in tobacco, e-cigarette users inhale vaporised liquid nicotine. Because of this,
their use has become known as "vaping". Currently e-cigarette companies in the UK
are able to advertise their products on television and through normal advertising channels.
The consultation by the Committee of Advertising Practice (CAP) aims to provide "clarity and
protection" about the advertising of e-cigarettes. At the launch of the consultation, CAP secretary,
Shahriar Coupal, said: "The market for e-cigarettes is fast-growing and the existing rules haven't
been able to give advertisers the clarity they need. By proposing new specific rules,
we're providing a clear framework for responsible advertising.
"Given the potential association with tobacco products and the fact that many e-cigarettes
contain nicotine, it's important we put in place strong responsibility rules to make
sure that the public and particularly children are protected."