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It's really annoying, you spend a lot of time creating Instagram stories and then BAM
they're gone in 24 hours. What a waste of time
Highlights? What our highlights?
This week on the 1-minute moment we're going to
look at Instagram highlights. What are they? what might you use them for? I have
one minute to do so so if I don't squeeze it all in... make sure you click
that link, once I finished the video, to find out more. Let me set my timer.
Instagram highlights are those those circles that you'll see underneath
somebody's bio on their Instagram profile. What they are is stories that
they've really liked and they've decided they want to keep for longer than 24
hours. Instagram now archives all your stories so you can pick the best of
those and keep showing them off. What would you use them for? Number one, tell
them what you are about. This is like an extended Instagram bio. When people click
into those they can see what it is that you're going to talk about on Instagram.
Number two, you can use it like a website, you could have an About tab, you could
have a services tab, you can have a contact tab and on each of those you can
share a little bit more about what you do. This is crucial for business. Thirdly
you can use it just to show off your best stuff. If you've created some
wonderful Instagram stories and they've had loads of engagement stick them up
there so they can continue to get engagement even when the 24 hours is up.
I'm out of time but don't forget to go and visit the blog if you want to know
more