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Good morning its Thursday the 23rd January 2014 I've just come back from my first Falmouth
Business Breakfast which Amy went to on her own last week at the Falmouth Hotel. Really
good fun I wouldn't say that it was everyone's cup of tea doing a public introduction to
40 people at 8 O'clock in the morning after being kept awake by a 20 month old child!
Is that fair to say? But it was really useful we had a chat from..... met some brilliant
people this morning... really good...good connections. Had a chat from Trevor Lee from
Trevor Lee Media who I'd met before, I hadn't seen one of his presentations it was really
good and really comforting and made me feel quite smug so I was going to share a few things
that I'd written in the book if that's alright? He's saying the consumer trends over the last
year, there is a 20% rise in people just having higher expectations from businesses, would
you say.... just expecting more from service and quality. Would you say we're going to
deliver more? Too right we are! Also people are expecting to work more visually that text...
so rather than web pages full of text they want lots of big shiny visuals. Tick! This
is why we're feeling smug! People are using mobile devices more which I guess we all know
and our website although we've yet to see it live is going to be... should be usable...responsive,
is it responsive? Yeah responsive to all types of.... so it rebuilds itself for each device
so hopefully big tick no pressure 8-Wire. And then just the use of video in general
and video testimonials, people are realizing how.... important they are... yeah and how
powerful it is... and how more people will trust what is spoken on video that written
down in words... you trust these faces?! So yeah I've just rabbited on, what did you take
from today? It was really good, trying to add a bit of humor into your business which
we also want to do... tell your best joke.... I don't do jokes! Just making everything personable
and enjoyable and that's what we want our service to be. Yeah, really pleased with the
marketing thing and I think the one thing that then went through my head was actually
if we're right on the ball with all these trends... you've got to keep it up...we got
to.... and re-evaluate... not just stop and say OK we're doing what we do but maybe in
12 months time we've got to start.... finding some marketing events and finding out whats
new, whats trending, and talking to people and finding out what people want will also
hopefully change how we are actively marketing our company... and people's properties. Think
so! All in all a good morning. Lets get on with the day, see you later. Bye!