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Richard: Hey guys. It's early November, there's a chill in the air which means one thing.
It's time for SEMA 2015. I'm in the Driven Oil booth with Lake Speed Jr., and I know
you guys are known for your high quality synthetic oils and lubricants, but I see something else
here, a Defender line. Why don't you tell me a little bit about it.
Lake: Yeah, we've been playing a little bit of mad scientist here, you know, but in reality
is, you know, when it comes to fuels, right, there's a lot of misinformation and kind of
confusion about fuels, and especially octane grades and detergency and all that, just like
there is in motor oil. So our experience in doing a lot of work with engine builders and
professional racers and even amateur racers and street enthusiasts with the hotrod oils
and the race oils and all that kind of opened the door to hey, let's look at the fuel additive
business, and let's see what's going on. Years ago there was no minimum level of detergency
in gasoline. So...
Richard: No minimum level?
Lake: No minimum level, right. So you could do whatever you wanted to do. Some companies
had premium gasoline that would have a fairly high level of detergent that would do a really
good job of keeping intake valves clean, keeping the carburetors clean.
Richard: Oh, who needs to keep those clean? They'll be fine.
Lake: No, who needs that, right? Well, then the EPA said, "Hey, we need to take care of
all these bad actors out there, these guys who are trying to sell kind of poor quality
fuels to the unsuspecting consumer." So they came up with the idea of well, let's set a
minimum standard so that everybody's protected." Problem is as soon as they went to a minimum
standard, because fuel companies like to make money...
Richard: Everybody jumped down to the minimum?
Lake: Yes, sir.
Richard: Perfect. So do you guys have a way to fix that?
Lake: Yes, we do. Right, and so our first kind of entry into the market was the Carb
Defender, and it was really because when you had LAC gas along with 10% ethanol in the
fuel...
Richard: Yeah, bad, bad...
Lake: Now carburetors are going...
Richard: No, no, they're not happy.
Lake: No, bad deposits, all this. And basically if anyone's got a lawn mower or weed eater
or a two-stroke or something like this, they...
Richard: Which is everybody.
Lake: Right. That won't crank or will only run on half choke, you've all ready experienced
the effect on ethanol with LAC gas causing deposits.
Richard: And I think we've all experienced that. Now, you guys have for the carbureted
motors, but since most of the modern motors are fuel injected, do you also have it for
the injected motors?
Lake: Oh yes. So our experience and work with the Carb Defender for that issue led us to
Injector Defender. That way whether it's carbureted car, fuel injected car, old car, modern car,
aftermarket EFI, factory EFI, doesn't matter what is, even direct injection, you have a
product that now provides that premium level of detergency, so the fuel doesn't go bad
in storage, it prevents corrosion, cleans deposit. It does all those things.
Richard: Nothing worse than storing your motor or storing you car and going to start it up
the next summer or spring and starting it up and there's nothing there.
Lake: Yeah, they go er, er, er. What's going on?
Richard: Okay, so we got the carb guys covered. We got the fuel injected guys covered. Now
what about the diesel guys?
Lake: Well, the diesel guys, the one interesting thing about diesel fuel, especially in the
United States, is there is no additives in diesel fuel.
Richard: Oh, so they're back where we were a long time ago.
Lake: Right. Yeah, yeah, yeah, yeah. There's no detergent additive, there's no cetane improvers,
or none of that. And ever since they went to ultra low sulfur diesel, right, the lubricity
of the diesel fuel's gone down some.
Richard: Oh, perfect.
Lake: And with the introduction of high pressure common rail which is fantastic for emissions,
great for power...
Richard: But not good for the injectors, right?
Lake: Not good for the injectors, you need that lubricity, you need the detergency. Does
this sound familiar? I think so.
Richard: Are we gonna set a minimum level somewhere here maybe?
Lake: Somewhere in there. So now we have Injector Defender for the diesels...
Richard: Oh, perfect.
Lake: That brings in the right type of chemistry that does the same things, right, cleans injectors,
prevents corrosion, prevents deposits...
Richards: Makes it last longer, right?
Lake: Yeah, provides lubricity, and on the diesel side, also provides a cetane improvement.
Richard: Oh, awesome.
Lake: Right, so you can take the cetane and bump it up so you can improve the performance,
the fuel economy, the mileage of your diesels.
Richard: We've got the Defender products. What if a guy wants a little bit more octane?
What can you do for that guy?
Lake: Okay, so everything and the kitchen sink. I'm feeling like Shane Wyle all of a
sudden.
Richard: We want it all. There you go. Yeah.
Lake: Right, you know. The Defender Plus Booster takes all the core chemistry from the Injector
Defender, so it's got storage stability, fuel stability, you have corrosion protection,
deposit protection.
Richard: It's got all the good stuff from the Defender. Now what are we adding to it?
Lake: Octane booster.
Richard: Perfect.
Lake: Right, so it covers everything else which is perfect. So let's say you've got
a high compression street rod motor where 93 octane or 91 octane depending upon where
you are...
Richard: Just not enough, right?
Lake: Is just not enough. You just need that little bit to push you over the edge. And
who wants to go spend race gas prices anymore, right?
Richard: Yeah, yeah, obviously.
Lake: Now you can do it. With the Defender Plus Booster, you can take that 91 octane
gas, and you can boost it to a level, so now you can run EFI or carbureted high performance
engines on the street and know that you're covered.
Richard: You guys got all the new Defender line. Where can a guy go to find out all the
information about the Defender line and all the rest of the Driven products?
Lake: drivenracingoil.com. We've got tons of tech data that backs up all that we're
saying here. Plus it can show you where to buy it, how to buy it, and all that great
information, all that at drivenracingoil.com.
Richard: Awesome. Thanks, Lake.
Lake: Thanks, Richard.
Richard: See you guys next time.