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Posting
articles to online publications is a very effective method for building backlinks and
generating traffic to your website however if not done correctly will not yield much
success. Writing your article is just the first step towards marketing it. Most article
marketers simply write their article then submit it to EzineArticles.com...currently
the most popular article directory as of this video. If you want to maximize the effectiveness
of your article you should post it in several locations.
Should you post the same article in more than one place?
Content is King on the Internet and the more ways you distribute your message the better
because you reach a wider audience. Posting your article to only one location limits the
number of eyeballs viewing your content.
For Example Some article marketers recommend not posting
the same article to multiple article directories because search engines will view it as duplicate
content and will only rank the site which publishes it first. If you're not concerned
with multiple rankings and want to reach the audience who visits a specific article directory
then post the same article to multiple directories. You'll build some new backlinks and receive
some new readers. If you consistently submit your articles to multiple directories your
traffic will increase.
Alternatively, if you want your article to receive multiple rankings rewrite some or
all of it. Make sure you create a different title, rewrite the content and alter the resource
box.
Let's look at the 7 places to post the same article and get more traffic
1. Targeted ezines
Find targeted ezines in your niche and subscribe to them to build a relationship. Ezine publishers
are always on the lookout for new content to feed their subscribers. If you submit your
article to them (even if it's the same one you submitted to an article directory or posted
on your blog) it will save them time hunting for new material. A targeted ezine will generate
a greater response than a general directory where your content is not competing with another
article written on the same topic.
2. Submit a guest blog post
Bloggers are constantly under pressure to create new content. Offer to become a guest
blogger for a popular blog. Check with the owner if they will allow you to publish the
same article you submitted elsewhere. If not, rewrite it or combine it with other articles
you've written to create more substantial content.
3. Post to document sharing sites
These are sites on the Net where millions of people share their original writings and
documents. Simply convert your article to a PDF file and upload it to these sites. They
have less rules than article directories. For instance you can include anchor text links
within the content.
Here are a few just to get you started:
Scribd.com DocStoc.com
yudu.com docshare.com
ensnips.com
4. Post to social media sites
Every time you post a new article on your blog announce it on social media sites such
as Facebook, Twitter and LinkedIn. Use excerpts of your article for blog comments and forum
posts. The wider your net the more people will read your message.
5. Convert to video
Repurpose the same article to video and submit it to video sharing websites such as YouTube,
Viddler, DailyMotion, etc. YouTube is the second largest search engine after Google
so your video article will reach a different audience.
6. Convert to audio
Create a podcast from the same article and submit it to podcast directories such as iTunes.
Millions of people visit iTunes so you will reach a new audience with the same content.
7. Create a report
Bundle several of the same articles you submitted elsewhere into a short report or ebook then
submit it to ebook directories or offer the report as a free download in exchange for
contact information from an opt-in form on your website.
By implementing any or all of these methods you only have to write the article once then
repurpose it into multiple formats to expand your audience and increase your potential
for generating more sales and/or more subscribers.