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Freedom!
>>PAUL: One of the most important notions of the brand is this feeling of unquenchable spirit, men living with courage.
>>JUAN: 'Vivimos' is a cry of life, a toast to life.
>>MICHAEL: To courage, to freedom to doing what you believe in.
>>JEFF: It's got 'Viv' in it, which everyone in the world is 'life' and it's got two exclamation points, so it's kind of like 'LIFE!'
>>TOBY: It's an energetic rally cry that says no matter the odds, today we live.
>>JUAN: There is nothing more important than to feel alive.
>>JEFF: We live in spite of it, we live because of it, we live in joy of it, we live in defiance of it.
>>PAUL: Let's say you're out with your mates at a bar, Vivimos means 'guys, tonight we live, Vivimos!' it's a toast.
VIVIMOS!