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bjbjLULU MarkingShow0005 [0:00:00] Hi, this is Clay. Welcome to episode number three of
the Marketing Show. This Marketing Show is all about counter-intuitive advice. And in
the spirit of, I guess, counter-intuitiveness, I m wearing this Charlie Sheen t-shirt. It
says something pretty counter-intuitive on the bottom which is winning. We ve all heard
jokes about this on Twitter and such. But my counter-intuitive piece of advice for you
today is this. Okay, here it is, Stop helping people. I see lots of coaches and consultants
and people who sell information products and people who sell advice, and people who position
themselves as experts saying things like, I help you lose weight, and I help you change
your life, and I help you set goals, I help you create the life you want. And whenever
I hear people say this about themselves, I cringe, okay, I cringe. And the reason for
it is this. Most people will not buy from you if you say you are going to help them.
We hire helpers to help us move, okay. We hire helpers to help us set up a video studio,
like, the video studio I have here. But when people want to lose weight, when people want
big transformation in their lives, when people want to grow their business, they do not want
a helper. They want a visionary. They want someone who has a bigger vision for them than
they have for themselves. Because when you say you re a helper and when you position
yourself as a helper, you are implying that you are in charge and someone else is helping
you reach a destination that you already have in mind. But the truth is most people are
stuck where they are because they do not have a bigger vision for their life. And I ve seen
over and over and over again that people who have books, people who have e-books, information
products, DVDs, people who teach frameworks end up getting the most amount of consulting
clients and the most amount of, you know, coaching clients because people read their
e-books or people read, you know, whatever information that they have out there and they
get a bigger vision for their life than they already had by reading an expert s book and
then they hire that expert to help them sort of incarnate that vision in their life that
the expert put out in that book. So most people, just to reiterate, if you say you help people,
most people will not hire you because they re not looking for someone to help them; they
re looking for someone to have a bigger vision than they already have for themselves and
they re looking for that person with the bigger vision to help incarnate that vision in their
lives. For example, back in the day, I needed an SEO strategy, I needed a search engine
optimization strategy for my business. I was not looking for a helper; I was not looking
for someone to help me do SEO. I was looking for someone who had an SEO vision that could
bring that vision to my business and make it come to pass. If someone said they were
going to help me do SEO, I would have never hired them. You also, you know, decrease your
value when you say you re hiring a helper, a CEO of a company is not a helper, a lead
expert in any field is not a helper. So just to conclude this up, just to wrap it up, stop
calling yourself a helper; you are a visionary; you are not a helper. And that s my input
for the day. This is going to radically help your positioning. This is going to increase
the amount you can charge just by changing this one small word alone. So with that, thanks
so much. Thanks for watching the Marketing Show. This has been episode number three.
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