Tip:
Highlight text to annotate it
X
In Part 1 I showed you three powerful techniques for how to growth business – without wasting
your money on marketing that costs a fortune without delivering the results you want. These
techniques will help you rest easier by knowing your customers and profits are coming in from
multiple sources – without eating away at your profits or forcing you to survive by
always playing the low-price game.
These techniques are: ~Identifying a defendable niche,
~Using multiple marketing tools, and ~Managing your mindset.
In this video I’ll show you how to use multiple marketing tools to build a steady flow of
customers, rather than relying on just one or two methods. For many marketers interested
in how to growth business, there’s power and security that comes from having multiple
ways to bring in customers.
Now, if you want to know how to growth business, let’s start with the numerous marketing
tools you can use to attract and sell customers. A common marketing mistake is finding one
or two major ways to get customers and ignoring or being unaware of other powerful and effective
methods for how to growth business. That can be dangerous.
I’ve seen many people with great income streams suddenly get into trouble because
their primary source of income and customers had stopped being effective. The Yellow Pages
is a primary example – where so many people depended on them for virtually all their customers.
Then suddenly, the Internet came along and everything changed. To overcome your risk
of being dependent on a single marketing source – and to help you find new ways to get customers,
I’ve created a checklist of 14 big categories, that may be helpful in uncovering methods
for how to growth business.
Now, not every category will apply to you, but there’s enough here to get you thinking
and to open your eyes to possibilities you may not have considered. And don’t be afraid
to expand your thinking beyond what you’re used to. When Apple Computer started opening
their Apple stores, many people thought they were nuts. But today Apple is perhaps the
most lucrative retailer on the planet and their stores have proven to be an integral
part of their growth. So be open-minded as you go through these categories.
Ok. Are you ready?
The 14 categories are: ~ Identification
~ Location ~ In-Store
~ Printed Items ~ Direct Marketing
~ Broadcast ~ Internet
~ Outdoor ~ Print Media
~ Directories ~ Exhibits
~ Distribution Channels besides the Internet ~ PR & Publicity
~ Sales Promotion.
Identification is everything from the name of your product or business to how it’s
packaged. Look at Apple’s iPhone and iPad and you start to understand the power of packaging
and product design on how to growth business.
But even people and services can use packaging to boost their value and results. CNN’s
anchor Larry King used his distinctive suspenders to help package his brand and make himself
memorable, while Michael Jackson’s glove was a key part of the packaging he created
for himself. The Maytag Repairman’s uniform has always been an important part of their
brand. To launch their company, MCA, the parent company of Universal Studios sent their Hollywood
talent-agents out wearing suits and ties at a time when everyone else in Hollywood dressed
casually. It made their people stand out from the crowd and helped launch what ultimately
became one of the giants of the entertainment industry.
So how could packaging ~ boost your image,
~ help you stand out from the crowd and ~ get more customers to buy from you?
Location refers to how easily your customers can find you and buy from you. Where are you
and your products located? Is there a better location that would make it easier for people
to find and buy from you? These are important questions to ask for how to growth business.
Locating near similar products or businesses, like in a Food court or an auto mall, can
really help sales. Facebook’s founder Mark Zuckerberg moved his company from Boston to
Silicon Valley in Northern California so it would be nearer all the Venture Capital and
cachet of technology startups.
So, how could location play a more strategic role in how to growth business? In the next
video I’ll go through the rest of the 14 categories, plus you’ll learn about the
power of your own mindset in how to growth business.
If you found this tip helpful, subscribe to my free newsletter using the link below. You’ll
get instant access to this awesome eBook called The Marketing Grid, with a list of just about
every marketing tool you’ll ever need to get customers. You can practically create
your entire marketing plan simply by checking a few boxes.
I've also got some awesome videos coming up, including a technique you can use to funnel
loads of customers from other businesses to yours. Once you subscribe, you'll have access
to the growing collection of videos, demo files, templates, and cheat sheets which are
available to all free subscribers.
Check it out now using the shortcut, http://GreatMar.com