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Here we are
at the Milan Design Week 2018
This is a fantastic date that recurs every year
and we all making a great effort to give life to new creations
this year the innovations are bipolar
we've got two really different from each other
finally Marco Gastaldi with his weaving
now from five generations with theese wonderful
jacquard looms has made our collection
of sheets designed by Claudia Boffi
everyone says: "Fantastic, nice job Claudia!
you managed to design the sheets for the beds of Plinio il Giovane"
It's not that easy because our bed have their own originality
On the other side we acted by subtraction
we thought about our little chairs present in Pierlombardo Theater
that for years remain as
rightly Andrée Shammah says
"Six characters in search of an author",
little chairs that people can move
according to their needs
and sometimes they are even part of the stage
and of the scenography of the theater
we have reduced and minimised them, using a new material: the iron.
The iron because can give
an increased resistence compared to the wood
It doesn't suffer from rheumatism
it can safely be placed in a garden
and has an extraordinary range of finishes
Then, this year, there is a particular anxiety
about the artificial intelligence and during a conference
in Via Laghetto (Just Legal Services - Milan)
I tried to demonstrate with a sketch on a technological board
how much the heart, the love, the passion effect
are very important, because for us, as designer,
design a mighty fine chair comes almost spontaneous
but then also the public have to appreciate this chair
the people have to get passionate about this chair
and especially we have to make the producers care about this chair
because, as you know,
in Plinio il Giovane things are all handmade
with ancient techniques
Enjoy!