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this chapter is all about the basics of franchising and the most basic element
that you need to know
or question you have is what is franchising
and what is franchising all about
franchising is a business expansion model
it's a method for a successful business owner to expand his or her business
now you're going to be looking at franchising and what franchising
is from the perspective of a franchisee that is
you're looking to buy a franchise well
the franchise process for you is one where you
identify a franchisor an existing business
one that we hope is successful and can be duplicated
and you enter into a relationship with the franchisor
by which you obtain a license to establish your own franchise
unit so for you what franchising is
is an opportunity to buy what we hope to be
a proven business model and to obtain a license to use the franchisor
trademarks
business systems to get access to their products and services
and to get their guidance and experience establishing your own franchise location