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I want people to understand the power of simplifying. The 2nd lesson is to understand the role of
leadership and how it relates to management. Then 3rd lesson is "strategies vs. tactics".
That's why our business is called Simple Leadership Strategies, and not Complicated Management
Solutions. Our tagline, "Training Managers, Developing
Leaders"? We don't train this group, and develop this group... We train and develop the same
individual, because every individual, regardless of their level in the organization has to
do both. A manager has to lead; a leader has to manage. The process of training is a process
where you improve someone's existing skillset. So someone that already is a manager, we train
them to become a better manager. Development is change, growth, transformation... They
change from just a manager to a leader. They don't stop being a manager, they just go through
that process: planning, directing, organizing, and controlling, and perform those steps like
a leader, and not just a manager. As Stephen Covey would say, you can have a
satisfied customer, a loyal customer, or an advocate. If you're going to thrive, you have
to have advocates. You have to have a relationship and deliver an experience (that's two parts
to the process) so that the customer eventually will come to the conclusion, "I'm never going
anywhere but here. It doesn't matter what they charge." That type of excellence takes
a team. Most people that work together really aren't teams. They're just people that work
together. They're work-groups. That also means that every individual on that team has to
be the right kind of person, they have to have character, they have to have commitment,
they have to think, perform, behave and feel like a partner. So that's the second transformation.
For that to happen, they have to have the right kind of manager or leader. Every single
work-group has to have a leader -- not a manager -- the right kind of leader. So transformation
number 1: from manager to leader; number 2: from employee to partner; 3: work-group to
team, and 4: customer to advocate. Things are changing all the time. Everybody
talks about how fast they change, and how rapid, and how deep, but those four things
are never going to change. You'll always have to transform customers into advocates, work-groups
into teams, employees into partners, and managers into leaders.