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Buy behavior has changed in almost every category, considering that we have many more
choices than we’ve ever had before >>We used to have a website and felt like
we were present, now it’s so important to create platforms
Or you can engage your consumers and exchange information In today’s
market place you have to be out there
On the Internet
You have to be out there in such a media. >>Our job is to be closer to our customers, To be there when they are looking for
Things about our company, The process of meeting those shoppers’ needs
begins at the Zero Moment of Truth
Have you been in a store, And seen a buyer with his smartphone, Taking a picture of a product
To learn more about that product
Or read review, or standing in the aisle These are Zero Moments Of Truth
>>The consumers going in every day And typing into browsers Actually they are actively sharing with you,
As we connect people at the Zero Moment Of Truth,
We are seeing people sign up, And want to know more,
and be part of Movements in communities In a place, and in a consumer and in a business to business contact
If we hadn’t embrace the ZMOT, We would not exist today in this business
Zero Moment Of Truth defines not only
what the shoppers are doing, But the future of our market
ask yourself
Who in my team has as
as his or her primary job helping us win the Zero Moment Of Truth