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Well, in the present climate, with the fee hike, students, they've always
been consumers, they've always been our customers, but even more so when they are paying a fortune
for their degree courses, and there has to be a reason for them to study for degrees.
Love of subject has always been a huge pull, but it's got to lead to something. There's
also parent pressure as well. If we fund our child to do this qualification, what will
it lead to? Already we're seeing the questioning that we come under at open days, being very
very specific, so if I do, or if my offspring does this award, what sort of jobs can they
go into? Those questions have always been asked in the past, but more so.