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FAMILY RECOMMENDATION WHEN A
FAMILY DOCTOR RAISED CONCERNS
ABOUT HER DAUGHTER'S BODY MASS.
>> HE KIND OF PULLED ME ASIDE.
IT WAS A LITTLE SHOCKING BECAUSE
I WASN'T SURE WHAT TO DO.
BUT I WENT HOME AND IT WAS KIND
OF A WAKEUP CALL.
WE MADE SOME CHANGES.
>> SOME PEOPLE WONDERING IF ALL
OF THIS FOCUS ON SIZE AND WEIGHT
COULD TRIGGER A BACKLASH IN SOME
OVERWEIGHT KIDS.
MA'AM, GOOD MORNING, THANKS SO
MUCH FOR BEING HERE.
YOU'RE PROBABLY FAMILIAR WITH
THE CRITICISM THAT CAME RIGHT
BEFORE SHE MADE HER ANNOUNCEMENT
YESTERDAY, TALKING ABOUT A
CHILD'S WEIGHT, TALKING ABOUT
HER OWN KIDS' WEIGHT IN SOME
INSTANCES.
EXPLAIN TO US, WHAT'S THE DANGER
THERE AND SOMETIMES FOCUSING ON
I I GUESS THE CHILD'S WEIGHT
VERSUS THE CHILD'S HEALTH.
>> I'LL START OFF BY SAYING, WE
NEED TO EMBRACE IN INITIATIVE.
CHILDHOOD OBESITY IS A HUGE
PUBLIC HEALTH PROBLEM.
WITH ANY MAJOR PUBLIC HEALTH
INTERVENTION, YOU HAVE TO MAKE
SURE YOU GET THE RIGHT MESSAGE
OUT.
I THINK THAT'S WHAT SOME PEOPLE
MIGHT BE WORRIED ABOUT.
IF WE START FOCUSING ON NUMBERS
ON A SCALE OR USE TERMS LIKE
GOING ON A DIET, THAT'S WHEN
PEOPLE ARE WORRIED WE'LL START
GETTING KIDS OBSESSED ABOUT
THEIR WEIGHT.
THAT IS NOT THE DIRECTION MRS.
OBAMA HOPES WE GO.
>> IT'S VERY INTERESTING.
IT IS A DELICATE BALANCE.
YOU SORT OF HAVE TO TALK ABOUT
THEIR BEING A PROBLEM.
AND WE CLEARLY HAVE ONE.
WE'VE SEEN THE OBESITY RATES
SKYROCKET FROM THE 70s UNTIL
NOW.
WE SAY ONE IN THREE IS OBESE.
UNLESS WE'RE ABLE TO HAVE HONEST
DISCUSSIONS ABOUT IT, HOW DO WE
SOLVE IT?
>> ABSOLUTELY.
EVERY PARENT IN THIS COUNTRY
DOESN'T KNOW HOW TO BRING THE
TOPIC UP.
SHE HAS PUT IT ON THE TABLE TO
TALK ABOUT IT.
NOW WHAT WE'RE BEING ABLE TO DO.
THIS IS A GOLDEN OPPORTUNITY TO
RECOGNIZE THAT THERE ARE DANGERS
AT BOTH EXTREMES.
WE HAVE TO WORRY NOT ONLY ABOUT
THOSE KIDS WHO ARE IN THE UPPER
RED ZONE ON THE BMI CHARTS BUT
ALSO BE VIGILANT FOR THE KIDS
THROWING OFF THE GROWTH CURVE.
WE CAN TACKLE BOTH OF THESE
PROBLEMS SIMULTANEOUSLY.
>> DR., YOU'RE COMPLIMENTING HER
FOR PUTTING IT ON THE TABLE.
THIS ISN'T THE FIRST TIME
THERE'S BEEN A MAJOR CAMPAIGN TO
FIGHT CHILDHOOD OBESITY.
WHAT DO YOU SEE HERE THAT HAS A
CHANCE FOR SUCCESS AND CHANGING
THE NATIONAL TRENDS?
WHERE OTHERS HAVE FAILED IN THE
PAST QUITE FRANKLY?
>> THERE ARE A COUPLE OF THINGS
I LOVE ABOUT IT.
THE BEST CHANGE HAPPENS WHEN THE
WHOLE FAMILY CHANGES.
AND SHE'S NOT SAYING, LET'S JUST
CHANGE OUR CHILDREN'S BEHAVIOR.
SHE'S SAYING, LET'S BRING IT
INTO THE FAMILY AND ALL MAKE
CHANGES.
IF WE MAKE CHANGES AS A FAMILY
AND MAKE THE CHANGES AS A
NATION, THEN WE HAVE A CHANCE TO
SUCCEED.
IT'S NOT UP TO THE FAMILIES.
SHE'S LOOKING AT SCHOOLS AND
TREE AND LOOKING AT FASHION.
SHE'S LOOKING AT THE FOOD
INDUSTRY.
WE NEED ALL OF THOSE PRONGS IN
ORDER TO TACKLE THIS HUGE
PROBLEM.
>> IT'S ALSO INTERESTING, ONE OF
THINGS THAT SHE DID WAS
CRITICIZE THE MARKETING MUCH
UNHEALTHY FAST FOOD, SAYING,
IT'S NOT THE KID'S FAULT THEY
ARE GAINING WEIGHT AND GETTING
HEAVY.
IT'S JUST THERE'S AGGRESSIVE
MARKETING OF FAST FOOD.
SHE TRIED TO, AS YOU SAID, MAKE
IT MORE SYSTEMIC, CHANGING --
WORK THE WITH THE COMPANIES THAT
MAKE FAST FOOD LUNCHES TO TAKE
THE FAT AND SUGAR AND SALT OUT
OF IT.
HOW DO YOU MAKE IT MORE OF A
LIFESTYLE THAN A DIET?
>> THAT'S EXACTLY WHY WE NEED
HER HELP.
BECAUSE WE CAN MAKE THE CHANGES
IN THE FAMILIES, WE CAN GIVE THE
FAMILIES THE TOOLS TO MAKE
CHANGES AT HOME.
WE CAN GET THE PEDIATRICIANS TO
DO BMI SCREENING WHICH THEY NEED
TO DO.
WE NEED SOMEONE AS POWERFUL AS
MRS. OBAMA THAT CAN WORK WITH
INDUSTRY, NOT ABOUT A NUMBER ON
A SCALE, NOT ABOUT GOING ON A
DIET, MAKING CHOICES FOR A
HEALTHIER LIFESTYLE.
>> WE CAN TALK ABOUT BMI AND
DOCTORS AND WEIGHT AND DIET AND
THESE FOOD MANUFACTURERS, BUT AT
THE END OF THE DAY, OUR SOCIETY
HAS CHANGED IN SUCH A WAY THAT
PUT US IN THE DIFFERENT
DIRECTION OF KIDS ON THE
INTERNET ALL DAY, NOT RIDING
BIKES TO SCHOOL ANY MORE,
PLAYING VIDEO GAMES.
WE'RE NOT ACTIVE, WE ARE A
DIFFERENT SOCIETY.
HOW MUCH DO WE NEED TO GO IN
THAT DIRECTION.
THAT SEEMS ALMOST IMPOSSIBLE TO
CHANGE THE DIRECTION THAT OUR
SOCIETY HAS GONE.
>> I DON'T THINK IT IS.
THAT'S THE BEAUTY OF THE NAME OF
THE CAMPAIGN.
LET'S MOVE IS WHAT IT'S ALL
ABOUT.
WE NEED TO GET OUT THERE AND GET
KIDS PLAYING AGAIN.
WE NEED TO GET MORE ACTIVE, THE
SCREEN LURES US TO SIT SEDENTARY
AND NOT EXPEND ENERGY.
WE NEED TO GET OUT AND MOVE
AGAIN, NOT JUST EXERCISE, BUT
PHYSICAL ACTIVITY IN GENERAL.
>> SOUNDS LIKE A LOT OF
LIFESTYLE CHANGES AND IT WILL BE
A CHALLENGE.
FIRST LADY IS TAKING THE BULL BY
THE HORNS, IF YOU WILL AND MAKE
POSSIBLE CHANGES.
>> DIRECTOR OF THE EATING
DISORDERS PROGRAM.
THANKS FOR BEING HERE THIS
MORNING.
>> COMING UP NEXT, WE'LL
INTRODUCE YOU TO A
PHILANTHROPIST DOING MAJOR
THINGS TO CHANGE THE WORLD.
11 YEARS OLD.
THIS IS 37 MINUTES PAST THE
HOUR.
COMPARE A WELL EQUIPPED LEXUS ES,
TO A WELL-EQUIPPED BUICK LACROSSE.
GET INSIDE EACH. AND SEE WHAT YOU FIND.
IF PERFECTION IS WHAT YOU PURSUE,
THIS JUST MIGHT CHANGE YOUR COURSE.
MEET THE NEW CLASS OF WORLD CLASS.