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Hey guys, this week we are going to discuss the different type of assets you can use in
your video. Assets are very important; they help your viewer connect with your product
or service.
The most important asset is your logo,! I know it seems kind obvious, but we have worked
with people who didn't have one! If you can get the PSD or the AI file that is even better.
Assets change for each type of service or product you're trying to sell. Say you're
trying to bring people into your office, pictures of your office work and actual location are
great. Next time someone drives by your office, they will remember your video. Or if they
are looking for your office, they will already know what it looks like.
You could do a picture of the owner, or other office staff. A video screen share is a great
way show someone how to use a service. A picture of the product you're selling is a necessity.
Just think of anything you can offer that would capture the views attention, or drive
and emotional response. Don't worry, you do not need to fill up your whole video with
your own assets. There are millions of stock pictures and videos to fill the empty spaces.
Thanks for watching!