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MATT CUTTS: Today's question comes from Mumbai, India.
The question is, I predict that in the future
Google will penalize guest blogging sites.
Any insights on guest blogging as spam?
So it's funny, because each time we record Webmaster videos,
it's several months or so in between.
And you can see the skepticism toward guest blogging
growing from the questions each time we do it.
Whenever I answer the question way back in the sands of time,
I would say, well, I'm working on the assumption
that you got high-quality guest bloggers, people
whose words you really, really trust.
But it's clear from the way that people are talking about it
that there's a lot of low-quality guest blogger
sites.
And there's a lot of low-quality guest blogging going on.
And any time people are automating that or abusing that
or really trying to make a bunch of links
without doing the sort of hard work
that would really earn links on the basis of merit
or because they're editorial, then
it's safe to assume that Google will take a closer
look at that.
So I wouldn't recommend that you make
it your only way of gathering links.
I wouldn't recommend that you send out
thousands of blast emails offering to guest blog.
I wouldn't recommend that you guest
blog with the same article on two different blogs.
I wouldn't recommend that you take one article
and spin it lots of times.
There's definitely a lot of abuse and growing
spam that we see in the guest blogging space.
So regardless of the spam technique people
are using from month to month, we're
always looking at what sort of things
are starting to be more and more abused.
And we're always willing to respond to that
and take the appropriate action to make sure
that users get the best set of search results.