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Hello, good morning friends! How are you?
Let me change my clothes and I will be back with you in twenty minutes.
This is very important!
Young skin friends, young skin!
Hello friends. My name is José Miguel, I am member of Heisenkiehl's group
and today we are going to explain the SWOT matrix.
Follow me, I'm going to take my Harley.
Well, now we are going to visit to our partner Jon, he is a scientific that is a little bit crazy, but...
Hi is the best on his job. Yes...THE BEST!
Here works my partner Jon, let's go in.
Wow Wow Wow wait a minute, he is that kind of scientific that like small places, and the darkness, ... ok, come on!
Yes?
Hi Jon, what's up? How are you?
Hello José Miguel, I'm fine, but you know that I don't like to be recorded
They are friends, don't worry!
Ok no problems, so I have to show you the latest big discoveries that I have made.
In recent years, the men care has grown a lot, almost the eighty per cent of men from the ABC1 segment use some cosmetic product.
In addition, people live longer and they look to keep a youthful aspect, furthermore the creation of a new style, in which men let their beard grow.
We see one of the biggest opportunities for Kiehl's on that, they can take advantage to develop a new product.
Good news Jon! I like what you have discovered, call me if you found something more. See you soon.
See you.
Well, as you have seen, he is the best in his job, but....the place....
Ok, now we are going to visit the other partner. This workplace is really beautiful. Come on!
While we are on our way, I'm going to tell you something about Kiehl's
Kiehl's is a company that was born in New York, and together with L'Oréal, they have expanded in almost all the countries in the world.
That's why the partnership with L'Oréal is a strength for Kiehl's.
Another strength of Kiehl's is that they have their own shops, indeed they are quite beautiful!
That's why their selective distribution is one strength. And we can forget their personal attention as a strength, they worry about the customer, and that make them unmatched.
We have just arrived to the other workplace, let's go!
Hello Maria Angeles, how are you?
Hello José Miguel, I'm fine. I'm glad to see your skin so young.
Oh, thanks! What are you going to tell us?
As you know, to complete the SWOT analyze, I have to speak about the weakness and the threats.
The main weakness are the ignorance of the brand in the places where they haven't got a shop, because they don't advertise in mass media. Although they are good with this policy.
Other things that concern me are the threats which we have to deal with, like the big number of competitor that are appearing with similar products.
Ok, so that's all about the SWOT matrix, I leave you with José Miguel, bye!
That's all folks, we will continue working to satisficy our customer. Thanks you and see you soon.