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The Cinecittà Luce Institute began a collaboration with Google
a few months ago.
This gave rise to an agreement with YouTube,
the world's most popular video platform,
through which much of the Luce archive is available today
and has been distributed on the YouTube platform with great success.
Today we have completed a second collaboration with Google,
with Google Cultural Institute to be exact,
where, through video and pictures, we have told the story
of the 10 years of the Dolce Vita from 1955 to 1965.
The historical archive of the Luce Institute
holds about 5,000 hours of footage.
Footage that starts from the beginning of the 1900s
and goes up to almost the end of the 80s.
The bulk of the archive are newsreels,
and it is made up of those cinema memories
that in a certain sense don't exist today any more.
The most significant image of
the Days of the Dolce Vita exhibit in my opinion
are those representing the woman.
They are different images that represent the woman
as they were depicted by traditional newsreels at the time.
So we see the woman of the 1950s -
housewife next to the domestic appliances.
And at the same time, we see the woman of the 1960s -
a confident woman who takes charge of her own life
and who finally starts working equally to men.
The historical memory can't stay closed in the archives,
but it has to be shared with the country it belongs to,
even with the extensive community of today's internet.
Years of Dolce Vita was just the occasion to do this.
I mean, to put our historical memory out there,
even it it's only a fragment of our history.