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- Welcome to a very stressed out Rise of an Empire!
(bass-filled instrumental music)
Morning guys, I hope you are doing super, super well.
So we have got a busy, busy, busy day planned today.
We are launching.
We are in the process of finalising
our new One Man Empire Bible,
which will be super, super cool.
The trouble is,
I've just spoken to the publisher,
and we need to get this over to the them
by the end of the day today
in order to make sure that we can film
the sales video and all the sales stuff
that's going to be happening towards the end of the week
with Ben the video guy,
which will be super, super cool.
Trouble is of course,
Me and Emma have been looking at the to do list
and this is what we've got to get done.
We've got all the copying to get finalised,
cover to get finalised,
back from the diner, we've got to get it uploaded --
the designer, upload for publisher.
And then we've got to get the campaign mapped out,
ready for the video shoot.
Emma, how stressed out are we?
- 10 out of 10 stressed out.
- (laughs). That's a lot.
I'm not even, - I'm not even looking at you.
- "I'm not even looking at the camera."
- Anyway, so to-do list is here
and this is translated onto the diary for today,
so as you can see, nine 'till 10:30,
we're out finishing the copy.
Look we've got to finish the--
lunch and a walk, that's booked in the schedule
like clockwork each and every single day,
'cause you've gotta make these things happen.
Then we're gonna be mapping out the campaign
and then we're gonna get that up to the publisher
in about two o'clock today.
Let's see if we can make this happen,
which means you guys can get ahold of this thing,
hopefully, in a couple of weeks time,
assuming, of course, we can make this up.
I am locked and loaded.
I think we're gonna be a
espresso-sponsored day today.
Let's see what goes down.
Alright, so things are looking on the up.
We've literally just got the finalised proof copy
back from Catherine, now.
Catherine looks after proofs a lot, copy-writing.
My dyslexia kills us when it comes to doing anything fast
because literally I type everything wrong.
I officially can't spell the word during this,
a whole host of other things
that just make doing anything here absolutely crazy,
drives Emma nuts havin' look through things.
All of our proof-reading goes through to Catherine.
Oh look, Chapter 1,
The Revolution.
Copy proofed has now been prepared to it's way around.
It's gonna get sent to the Word document
and we're gonna keep this train rockin' and rollin' today.
We are on now about 9:15,
so we've got 45 minutes to get this thing
into the Word document and get it formatted,
which I think, hopefully, should be kinda quick
because we've got the templates set-up already.
Let's see if we can keep this happening today.
We can get this crossed off the list by 10:30,
then it's off to the cover design.
(slow, deliberate, upbeat music)
We've done it, the copy is finalised.
It's all sorted out.
How's it lookin' Emma?
- [Emma] Looking good.
- Alright, so that is the copy.
We're going to take this bad boy.
I love to do this, tickin' them off.
What's super, super cool is
actually we've just had the artwork in for the cover design.
Neither me and Emma have seen this yet.
We're gonna watch this show.
You ready Em?
- [Emma] No.
- (laughs) What are you thinking, it'll be good?
- I think it's gonna be good.
- [Main Speaker] Alright, so let's have a look here.
Let me just find it.
Here it comes.
Oh, come on Mac, do your thing.
(gasps). The One Man Empire Bible,
the scripture for a new breed of business owner
who wants to make more, be more, and provide more
in a leather effect.
Bar code.
What'd ya think?
- It looks good. Looks really good.
- I'm so excited.
This is gonna look amazing when it's all printed out.
The cover, it's gonna be awesome.
Man, that's set, done.
We've just saved ourselves an hour.
We're going to go proof-read this and check this now,
make sure that we've got no mistakes,
make sure the bar code's all ready.
Oh man, this is lookin' awesome.
I'm so, so excited. Woo hoo!
Cover was good.
The bar code was good.
The pricing was all good.
The spellings were good.
The leather looked amazing.
Now we can officially.
Cover done and it is literally now 11:25.
We, my friends, are ahead of schedule.
I'm gonna go grab some lunch.
We've got some books to go and purchase now
which is gonna be super, super cool
and when we get back, it is on to
walking through the campaign on the map.
We've been going through how I'm gonna push this out,
out to you guys and how that's gonna look,
how that's gonna work
and how we're gonna do it to cold traffic as well.
How we're gonna get this bible in your guys' hands.
The work from now is gonna be super, super cool.
When we get back, we're gonna walk through that
on the whiteboard and we're gonna get finalised here.
If you're lucky I might show you how that works as well
which is gonna be super, super cool.
Then, hopefully, we can get everything done
and tied together and back to the publishers by,
what time? 3:30?
Three o'clock.
Three o'clock, ah, by god.
Three o'clock today.
See ya in a bit. Bye.
(upbeat electronic music)
Alright, so we're gonna quickly walk through this,
(mumbles) some things.
Mainly what we've been discussing in here.
So there's some things that I can reveal until (mumbles).
The other things you just have to wait for
'till this thing gets launched.
But this is a super simple funnel that we use all the time
when we're doing book stuff or promotions
to what we call a house.
There's some people that I know, like, and trust already.
Most of you that are watching have (mumbles)
which is super, super cool.
Email sequence and we run an FB or Facebook ad
to people who know, like us, and trusts us already.
We're gonna drive those people
to a super, super simple video
which we need to script.
That's gonna be another day, oh my goodness.
It's gettin' busy.
Where we're gonna offer the new book, the bible,
you've seen this prepping,
plus some super, super cool other amazing things
which you will have to stay tuned to find out about.
Then as soon as you click
the little sponsor here. - [Emma] Da, da, da.
Yeah the big reveal, gonna be exciting.
We get a little pop-up, I love these
and we're gonna collect name, email address,
mobile phone number.
If they don't, then all get directed to our little page.
We're you gonna go, "Okay, cool. That sounds amazing.
I want this super, super exciting stuff."
Put payment details in.
We got to a thank you page,
where we're gonna have another video
which we need to script.
Holy cow.
We get some stuff happening in the back end here.
Now, of course, people put the details in,
they don't complete,
we're gonna do some kind of clever, ninja follow-up here
to make sure that people take advantage
of this amazing thing.
That's how the campaign is looking right now.
In all honesty it's probably--
- [Emma] (laughs)
- But the timing goes--
but that's how it's looking.
I think we're on track.
The only one thing left to do, what we're mapping this out
is basically gonna see if we can get this done,
and I'm doin' IngramSpark in time,
hopefully we're gonna get that email
and to say that they've got that uploaded.
I'm gonna give them the chase on the phone now
and we're gonna see what's happening.
This is how this thing is mapping out.
It's gonna be amazing.
Final stretch has been on the phone to the publishers.
We used IngramSpark for publishing our book
which is super, super cool.
They're like a print on demand company which is amazing.
They make everything super, super simple,
so when we get everything together,
back from the proof-readers, cleaned it,
we pretty much give them the files they can upload,
it's super, super fast from their system.
What that basically means
is that we can order a tonne of books here
and we can get them in so that when we're running campaigns
we are good to go.
We sent them everything about,
it was about 2:15.
It's 2:45 now.
We have 15 minutes to get this done.
I think we're pretty much there,
but (mumbles) on this system.
If you guys can see that.
The One Man Empire is now
available to order
which is super, super cool.
We're gonna go an order a tonne of copies of those now
and hopefully they will be ready for the shoot.
They've told us they wheeled them today before 3:00 PM
which is what we're about to do
and then they will be here with us the day after tomorrow.
They're gonna UPS them out and we're gonna get a big box
which means we're gonna do the film with Ben
in a couple of days time.
Everything's gonna be on track and we're gonna have them in.
Hopefully, if you guys are lucky,
I'll give you a sneak peek when the box arrives
and we can go through.
You can show (mumbles).
It's gonna be amazing.
Then we can get them out to you in a couple days' time.
I think, now, that is us.
So let's have a look at the to-do list.
We've got our copies been done, covers been done,
lunch is been had, walk's been had,
we've walked through the campaign,
blueprint which is amazing,
and now.
(groans) It's all finished.
Emma, thoughts on today?
- I'm really, really tired.
- (laughs) Emma's still not looking at the camera.
This is my I love dad mug.
This is about coffee.
It's been literally used and abused today.
I think we've probably spent about 60 quid on espresso,
but hey, that's all good.
I think now it's all finished.
If you're lucky
and we don't have to get this video off to editing before.
I'm gonna show you what these look like before
we finish this up.
So see ya in a bit.
So after the manic day that was Monday
trying to get these books all sorted.
We are Wednesday now.
We've got some filming with Ben going tomorrow.
As I promised, we're gonna give you a quick reveal.
These have just here.
Where'd they come from, UPS.
We're super, super excited.
This is the big unveiling of the books. (gasps)
(angelic music)
Oh! Good, all good.
- [Emma] They look good, they look good.
- Super, super excited for these.
Can't wait to get them in your guys' hands.
We're gonna keep you posted over the next few days
about what this looks like, how it's going out.
Gonna be amazing!
Whoop, bible, bible (laughs).