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My name is Grace Hoy, I’m the social media coordinator at sun devil athletics.
Right now we’re in football season so everything is focused on that, we’re the PAC 12 south
champions.
Today we are in our territorial cup rivalry game against the University of Arizona.
With Postano, if a fan tweets something and uses our hashtag, whether were in the social
media command center, running around, we can monitor it on our phones, our ipads, and press
publish and then their tweet or photo can show up seconds later right on the videoboard.
There was definitely fan responses before Postano, but now they have an added incentive
and its just cool to get to see yourself on the huge videoboard.
The command center is something we just launched in August of this year, we have over 22 sports
and over 8 active social media platforms, so it’s a way to serve as a social media
headquarters for sun devil athletics.
Um Its right in the stadium so were really close to what’s going on during the game,
it gets great service and it’s a really great way to make sure were maximizing all
of our social media opportunities and seeing what the fans have to say and having conversations
with them.
Moderating the content is really simple, like I said we get over thousands of posts on football
gameday, but we’re able to go through them really quickly and easily, either approving
them or not approving them.
I do it, I have interns do it. Its really easy and simple to learn so that’s something
that’s really nice and like now we can use it on our phones so whether were walking through
the stadium or not, we can always make sure we always have new posts that are showing
up.
Now that we have it I can’t imagine not having it. Because the fans, the students
section, the people watching, we had people tweet us today in china with the keep the
cup hashtags, so why wouldn’t we want to involve them in what’s going and it really
increases the gameday experience and helps build the energy level.