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It is important for the National Anthropology Museum
to take part in this platform among other museums of the world
so that its collection can establish a dialogue with universal art.
The National Museum of Art is very interested
in the dialogue with its collections.
To be able to reach the whole world.
Promoting this art, these artists,
as well as these museums and nationalities
is going to be important for us to have a better understanding of:
1.- Of who we are,
2.-Of the culture available around the world
and where that culture is located.
Mexico is a cultural and artistic power.
And Art Project reveals our huge artistic heritage.
A virtual tour...
for which they used special equipment,
to photograph all the museum.
This took nearly 3 weeks.
A photograph of extreme high resolution...
so that the visitor can zoom-in
up to the pores of each piece.
And for this purpose we chose
"La Piedra del Sol".
We were already working on the process
of digitizing the whole collection of the museum.
We collaborated with photographers
that used a Gigapan process,
that allowed us to get the detail level that
was required by Google.
We chose 250 works,
which we considered representative
of the museum's collection.
Some sessions took up to
8 or 10 hours for just one painting,
to achieve that detail level.
You can see the pieces when you come to the museum...
but they are behind a glass.
And many times you can't see
things like the polychromy,
the detail and technique of
the hand that painted a vase...
Photographs enable you to see this.
That vision of detail...
to search for what you can see.
Who sees it is going to feel the artwork...
He is not just going to watch a plain image,
like a lifeless photograph...
One gets to interact with the artwork.
The feeling that Frida Kahlo
gives us of her broken spine
using a greek broken column.
Then the tears she is crying,
that float in the air without
dampening her skin.
There you see her mastery
and skill to leave us
with that floating impression.
It is incredible that we are
in a top notch project
among the best museums in the world.
The idea of a dialogue,
where we are participating with other museums.
Art project helps visualize
and promote Mexico's legacy.
They show the great works
of art that Mexico has...
What interests me about the project
is that it doesn't end there:
You might want to know more,
you click and enter the site
of the National Art Museum.
For us, the ones in charge of our heritage,
promoting it was difficult and expensive...
With a platform like this one
you can reach a wider audience.
I think it is a gift to humanity,
and I'm not overstating...
It is a gift to humanity.
Beyond that this is a project open to the public,
this project is for the public...