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For 92% of the Brazilian women, taking care of their beauty is a routine.
However, we may not claim the same when the matter is breast cancer prevention.
Philips believes that innovation should improve our life.
And that health and beauty should always goes together.
Philips presents: The Pink Routine
By the month of breast cancer prevention international campaign,
Philips took part of the place where women are 100% focused on taking care of their body.
And brought an innovation.
During the Pink October, training sheets from more than 40,000 gym-goers were loaded with a special exercise:
the breast self-exam.
We were encouraging women to realize the self-exam as part of their routine.
And proved that a simple act can help you live longer and better.