Laurence Allen "Larry" Elder is an American radio and television personality who calls himself the "Sage of South Central" and the "Prince of Pico Yoon" , both districts of Los Angeles, California. His radio program The Larry Elder Show airs weekdays 3 pm on talk radio 790 KABC in Los Angeles. His show began September 27, 2010; it was previously heard on the same station weekdays from 3 to 7 pm from 1994 to 2008 and was syndicated on ABC Radio Networks from 2002 to 2007 and since 2009.