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I grew up loving the outdoors. I am from Lancaster South Carolina I graduated college and now
I am working up here at Kruger farms in Minnesooota. After a little bit of time spent working for
NASCAR as Miss Sprint Cup. I love being up here. My dad took us hunting and fishing when
we were young. I am one of three girls in the family so my dad kind of raised us like
we were his little boys. I didn't hunt as much as I would have liked to, I was a little
scared I wasn't going to be good. It was mostly a guy thing but I wanted to be one of the
guys and fit in with them and do whatever they could do. I hated being told I couldn't
do something. I went to school at Clemson with a degree in animal science. I took a
women's shotgun class as an elective that was the first time I was really comfortable
with a gun. I was like o ya I can do this. I know there is a lot of women out there like
me who want to go hunting and fishing but are scared they aren't going to be any good
or are going to embarrass themselves. This company not only gives me the tools but it
also gives me the confidence. I know I didn't go for a while because I thought I was going
to stink at this and everybody is going to make fun of me. I just met a girl the other
day who said that o that sounds so cool that you go out and shoot, guns just scare me.
That is a perfect example, that is exactly what I am talking about. I was just sitting
and reflecting on Kruger farms one day and just what it means to me and I'm just not
scared of guns and I just thought about the fearless thing. It just makes me fearless,
it gives me empowerment. I would go hunting with my dad, I wasn't actually the one hunting
but I would sit with him in the stand and anything they would give me was always the
men's stuff. I always felt really uncomfortable and frumpy. I was like so excited with the
under armor line with the camo stuff that actually fits for women, so we can look good.
Mel came up with the name KF Fearless to describe the confidence and empowerment each of us
girls felt when we first learned to hunt and shoot safely. Fearless is a state of mind.
Confidence, empowerment, comfortable. Don't tell me I cant do something. Lets face it
fellas we just don't fit into your old clothing. Clothing companies like under armor and drake
are designing clothing with all the rugged features built into the men's lines but specifically
fitted for the women's body. And that's why we designed the KF fearless super store now
the ladies boyfriends and husbands have an easy one-stop shop at krugerfarms.com to browse
and purchase guide recommended gear and made specifically for women and fits to be fearless.